Medicare supplement leads are in great demand these days as a second wave of older Americans gets ready to turn 65. In some respects, this is a captive market, but that does not mean you can afford to assume that just because someone needs insurance, that they will buy from you. You have to work your Medicare supplement leads just as thoroughly as you would any other type of lead in health or life insurance.’s leads are worth their weight in gold to you in terms of conversions. These conversions will boost your agency’s financial bottom line. Invest in solid, pre-qualified leads and watch what it does for your future growth.