I Like Health Insurance Internet Marketing but It Doesn’t Seem to be Working – Why?

There could be a number of reasons Internet marketing isn’t working as well as it could be for you. Most of them have to do with how the site is set up, optimized, what your keywords are, how good your content is or isn’t and even what your website looks like in terms of visuals and ability to navigate.

Ask yourself a few questions such as: is this website designed for my customers or for me? Is the content technical jargon about insurance policies or in plain English? Is the website attractive and responsive or sluggish and out-of-date? Does it bring me new customers or is there hardly any traffic at all? By the time you are done answering questions you’ll have a fairly good idea what is wrong. The next issue is what to do about it. There is no “simple” answer unless you are a search engine optimization whiz – and very few of us are.

This is one of those times you need to hire someone to handle your website. Yes, it may be expensive, but if it turns your black hole that eats people when they visit into an active and vibrant website that is informative and easy to use, your conversions are going to skyrocket. More money coming in, more clients signing on and a superb website that delivers on its promises. What more could you ask for?

Have You Updated Your Website Recently?

It is never too soon to update your website. In fact, if you cannot recall when you last did some updating, it is long past time to take action.

Your website is part and parcel of your persona online and it has relevant information for potential customers and existing customers. It has on-point and up-to-date information about changes in policies and what they mean, news about possible changes in certain clauses of insurance policies, registration dates for health insurance and so forth.

If the information on your website is not constantly updated, and of course double checked for accuracy, clients stop reading the site. You lose customers. If customers cannot rely on their insurance agent to give accurate and current information, on their website, about changes in coverage and when to register for various programs (e.g. Medicare) then who can they rely on?

It is important to remember that selling insurance is not just about selling. It is also about educating customers, helping them find the right insurance fit, helping them work to their budget and educating them about what insurance does, how it works and how it can help them. The agent that takes the time to explain insurance to customers and answer any and all questions is the agent that has a growing, successful business.

What is the First Thing an Agent needs to Get Into Business, Besides a License to Sell Insurance?

As you set out to establish your own insurance agency, you may be asking, what is the first thing I need. Many people think the answer to this is an office location. While that is true in part, the first thing needed is actually a website.

When creating a website, make sure you have an online presence and signature first. Make sure it is individualized to your brand because you are not just selling insurance. You are also selling yourself, your customer service and most importantly insurance policies. This is known as relationship marketing and no doubt you have been doing it for years and not realizing it. Relationship marketing is about people and how you relate to them and treat them.

Relationship marketing goes hand in hand with website creation and design. Make sure your website has information, resources, stories and pictures on it that customers relate to and can use. It is all about being relevant to those who want and need insurance. To that end, also include an opt-in form to give potential customers something in return for their email address, whether that is a monthly informational newsletter or a monthly snapshot of a client’s story, this is the number one item you need for visible relationship marketing.

Insurance websites are crucial tools for lead generation

Getting walk-in traffic to an insurance agency is a difficult task, but it is even harder to get people to make an appointment in-person if your website is outdated and disorganized. You want a potential customer to walk in the door and be impressed with your online presence, social media skills, professional approach to doing business and your knowledge of insurance on your agency website.

If you do not ensure your website is up-to-date, clean and professional people are not going to consider asking you for a quote, never mind call to ask questions. A website is not a placeholder on the Internet, it is a reflection of your agency. Think to publish useful information for potential costumers shopping for insurance.

A website is not only about your business but also about you, the agent. If potential customers do not like what they see, they will not turn into customers. A striking online presence is key. Make sure to update your website often, and the leads will find you.


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