It is never too soon to update your website. In fact, if you cannot recall when you last did some updating, it is long past time to take action.
Your website is part and parcel of your persona online and it has relevant information for potential customers and existing customers. It has on-point and up-to-date information about changes in policies and what they mean, news about possible changes in certain clauses of insurance policies, registration dates for health insurance and so forth.
If the information on your website is not constantly updated, and of course double checked for accuracy, clients stop reading the site. You lose customers. If customers cannot rely on their insurance agent to give accurate and current information, on their website, about changes in coverage and when to register for various programs (e.g. Medicare) then who can they rely on?
It is important to remember that selling insurance is not just about selling. It is also about educating customers, helping them find the right insurance fit, helping them work to their budget and educating them about what insurance does, how it works and how it can help them. The agent that takes the time to explain insurance to customers and answer any and all questions is the agent that has a growing, successful business.