Want a High ROI? Here’s Where to Begin

If you’ve been trying out multiple marketing tactics to bring in new leads, you’re probably wondering if the work you’re putting in is worth it. When you put your money toward marketing, you want that investment to come back to you at least two-fold, so you need to calculate if you’re getting a return on investment that’s worth the money you’re putting in. Some marketing strategies might have worked for you, and some of them might have failed, but if you’re struggling with your marketing, we have some fool-proof ways to get a high ROI.

Focus On Current Customers

Are you spending all of your time (and money) focusing on marketing that will bring in new prospects and leads? Getting new customers is important, but don’t forget that your current customers are your bread and butter. When you market to your current customers, you can sell more policies, boost your retention rates, and get more referrals.

In fact, one major study found that cold calling prospects led to a closing rate of 11%, whereas referral prospects had a closing rate of close to 40%. This means that the chance of successful sales nearly quadrupled when prospecting from referrals, proving there is a lot of value in marketing to existing customers, retaining them, and keeping them satisfied so you can continue to get referrals.

Email Or Social?hand holding a cell phone with conversation bubbles coming out of it

The debate over which is the better marketing tool is a long and ongoing one between many agents, and those in the business world in general. So does focusing on social media or email marketing get you a higher ROI? It might surprise you to find out that when you post something on Facebook, you often have only a 1 to 2% chance of followers seeing your post and interacting with it, but email marketing has an open rate of 21.7%. We’re not saying that you shouldn’t focus on posting on social media as part of your overall marketing strategy, but if you want to reach more people, you should focus on your email marketing list.

Automated Marketing

Have you thought about automating your marketing in order to make things easier for you? Many agents use automated marketing to free up valuable time, so they can spend it on other aspects of their business, such as customer service or actually selling insurance. Automated marketing involves campaign email marketing and posting on social media, all of which are predetermined, programmed, and executed using marketing automation software. The program can set up marketing campaigns and track web visitors, as well as measure the performance of your marketing campaigns. According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%).

Work With Benepath

paper airplanes flying towards a red target
Benepath provides you with ready to buy leads, and the tools to succeed.

But what if you are looking for an easier and cheaper way to get a high ROI? Well, consider taking advantage of the amazing benefits of Benepath! This is one sure way to guarantee the biggest bang for your buck. We manage 100% of our own marketing, utilizing search, content, and social media to generate leads and deliver them to agents across the country. We use your feedback to make continual improvements to our campaigns so you can maximize your sales. We will provide exclusive ready-to-buy leads so you can speak to more interested consumers and start making more sales! Your time is important, so work more effectively with our exclusive leads.

Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Ways Agents Can Compete Against Direct Carriers

Direct carriers have dominated the insurance industry for a long time, creating constant competition for independent insurance agents. And it can be very hard for independent agents to compete against them: direct carriers use tactics like continually slashing prices, and they spend billions of dollars every year on advertising to lure in as many customers as possible. They’re even trying to muscle in on the one area where independent agents often do better – customer service – by getting feedback from surveys so they can improve client experience and increase brand loyalty. All of this means it’s much tougher for independent insurance agents to win clients, which is not ideal for your commissions, or for growing your insurance agency/business. But what if we told you there were ways that you could compete with direct carriers and get more sales?

Create Loyal Customers

illustration of a woman on the phone while looking at a computer screen
Create loyal customers by checking in on them from time to time, not just during renewal time.

You know what direct carriers’ sales teams have? Disgruntled customers. Oftentimes customers are unhappy with their carrier’s representative. You can take advantage of this and compete against these direct carriers by creating loyal customers; the best way to do this is to keep up with their life and know what their needs are, as they might change throughout the year. Try to build meaningful relationships with your customers by remembering to add the little personal touches that make going to your business more appealing than using a big carrier. For example:

  • Keep in touch with your customers by asking them to fill out a survey
  • Handwrite welcome cards to new customers
  • Take the time to call your customers before their plan is going to renew to review their insurance needs.

These things might seem small, but it will mean a lot to your customers if you are thoughtful, provide them with the information they need, and help them to the best of your abilities when they need it.

Work With Multiple Carriers & Take Advantage Of Their Resources

If you work with direct carriers, you are less likely to have to compete against them, especially because you’re selling plans for them, while earning a commission at the same time. And if you’re working with direct carriers, make sure you take advantage of their resources; you don’t need to try to fix every problem on your own. Direct carriers have service centers, which can help you improve your efficiency and customer satisfaction, so take advantage of those! Statistics show that agents who utilize these service centers report 46% more business.

Market Yourselfsocial media outlets

As stated, direct carriers are constantly trying to improve their customer service and market themselves to attract new customers. The best way to combat this and grab more leads/clients is to market yourself, and your agency! Create a website, and post on different social media platforms about yourself and your business, as well as info about what’s going on in the insurance industry, and make it clear what you can offer people. The more people hear about you, read testimonials about your business, and see how knowledgeable you are, the more likely they will be to reach out to you for help. And don’t forget, the differentiator between you and direct carriers is the relationships you develop with your customers.

But What If You’re Struggling To Find Customers?

You have options! If you are looking for more ready-to-buy leads, come to Benepath. When you work with Benepath, receiving reliable, exclusive leads is the easy part: we provide you with real-time leads through a secure process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form above, or call 866-368-0377.

Tips for Planning Your Social Media Calendar

If you want to get your business noticed by more people, you have to invest in content creation, including blogs and social media posts. You can choose to have a presence on multiple social media platforms, such as Instagram, Facebook, Twitter, YouTube, and even TikTok. If you choose to be on multiple social media platforms, that’s great – you will reach more customers that way. But with that being said, keeping up with your social media accounts can be a bit overwhelming and challenging. Don’t worry, though, there are ways that you can keep your content marketing organized on these platforms – all you have to do is plan your social media calendar with the following tips.

1. Know The Difference Between Social Media Platforms

video with play button on a computer screen
Depending on the social media platform, you will have to choose which type of post you will publish.

First things first: all social media platforms are different, so what can work for Twitter will not necessarily work on Facebook or Instagram. For example, if you’re using Instagram, you should be posting attention-grabbing photos, while Twitter is more for text and links. There are 4 main types of posts you can publish on social media:

  • Images
  • Video
  • Text
  • Links

2. Gather Data

To be successful at posting on social media, you will first need to gather data, such as your target audience’s preferences, ages, etc, as well create a plan of attack for social media posts, before you can start mastering your calendar. Don’t think you can just wing it and hope for the best! After gathering this data, the next step is to answer the following:

  • How frequently do you want to post?
  • What is the best time to post on each platform based on your target audience?

3. Tools To Use

So what do we actually mean when we say “scheduling” your social media posts? Well, you don’t need to waste your time chained to your computer, constantly posting on social media: there are great tools out there that allow you to schedule all your social media posts ahead of time, whether it’s daily, weekly, monthly, or even months into the future. There are many different scheduling tools that you can use to help make things easier, and save time, including:

  • ContentCal– A social media tool that provides you with a visual content calendar so you can effectively plan for multiple social networks, and lets you publish and analyze your posts.
  • Buffer– Creates a unique publishing schedule for each social media account, making it easier to visualize the posts you have lined up and make changes or optimizations as necessary.
  • Sprout Social– Comes with a visual publishing calendar that lets you view and manage your posts for multiple profiles, campaigns, and social networks. It also allows you to automatically schedule them for future delivery.
  • Hootsuite– This tool comes with a Chrome extension, and is an interactive, media-rich planner that gives you a clear overview of your social media calendar. You can get a small preview of the post along with the accompanying image, post timing, and caption.
  • Falcon– features a content calendar and campaign planner, along with advanced analytics dashboards and a unified inbox for all your social interactions.

4. Have A Monthly Set Of Social Media Goalsset goals written on a post it note wit cell phones and paper in the background

When creating your calendar, try to leave a spot at the top of each month specifically for your goals and the focus of your content. This will be especially helpful when you are experiencing writer’s block: you can try basing some of your content on what’s going on that week or month, as well as what your audience is most interested in.

5. Know When To Fill In The Calendar

It is usually a good idea to fill in your social media content calendar roughly a month ahead of time, but this time frame might vary for some. If you set it and forget a month in advance, you leave no room for last minute announcements and will then have to juggle things around, which takes time away from other things you could be doing. You can also try to fill out your content calendar each week on the same day to prepare for next week’s content.

And when it comes to posting, you can plan out your social posts so you aren’t posting the same thing on the same day to every platform. For example if you post something on Instagram on Tuesday, you can post it on Facebook on Thursday to re-promote yourself on a different social media platform. Just be sure to slightly change the post so it is not repetitive.

6. Regularly Review Your Content Calendarillustration of a person holding a magnifying glass with the word quality in the middle

Always regularly check in with each social media platform’s analytics. This will allow you to see what’s working and what’s not, so you can tweak your content. Visit your Instagram Insights, Facebook Insights, etc. to see the most ideal days and times to post across each platform.

Being successful does not happen overnight, and neither does getting a good social media following and results from posts. However, if you take the time to create a social media content calendar, you can map out your content strategy for weeks, and make it work better for you, and make your life a little bit easier!

How LinkedIn Features Can Help Build Your Brand

Are you keeping up with your LinkedIn account? You should be: this platform is a great professional tool that allows you to connect your brand with over 770 million professionals across the world. But aside from using it to link you up with other professionals, you can actually use it to boost your personal brand with some of the features available on it. In fact, according to Sprout Social, businesses marketing on LinkedIn generate 277% more leads on average than those engaged in Facebook marketing alone! Find out some of the features that LinkedIn has added to its platform that can help you grow your business and help you reach your business goals.

LinkedIn Learning

LinkedIn Learning is a part of the platform where you can go to get your questions answered, and where you can also develop and learn a skill relevant to your career. You can search for skills, industry trends, popular topics, and what your competitors are doing, so you can brush up on your insurance knowledge, sharpen your selling skills, and find new ways to prospect leads.

In addition, you can list your skills here, making it easier for people to look for you, so they know what you can do for them and what you are licensed in. This feature is also helpful for building connections with other insurance agents, which can bring you new prospects.

Add Media Filesdifferent media files in different colors

Did you know you can add videos, documents, photos, and links to your profile? You can now add them to the “Featured, Education, and Experience” sections of your profile – and it’s a great idea to do so: after all, images garner over six times more engagement than text-only content. Think about the following:

  • Custom image collages (3-4 images in one post) perform very well.
  • Videos should be about 1-2 minutes long, and should capture attention within the first few seconds. Add subtitles for those watching with the sound off.
  • Live video generates 24x more comments than regular video on LinkedIn.
  • Documents, like PDFs or PowerPoints, can showcase what makes your brand unique.

Record The Pronunciation of Your Name

Got a name that has been butchered your whole life? Maybe it’s a simple name and people still manage to say it wrong? LinkedIn has added a new feature that allows you to record how to say your name in your own voice for 10 seconds. There will be a speaker icon next to your name that people can click on to hear it.

Make Sure To:

Optimize Your Profile

LinkedIn is similar to any other social media platform: you have to optimize your profile, making sure to incorporate keywords and phrases that might be used to search for you, your product, or service. You also want to use hashtags, but remember that they are limited to a maximum of 5 per post on LinkedIn; using too many will result in the post being marked as spam. And don’t forget to link your page to your website, and share relevant content often- just make sure you know your audience. Around 60% of LinkedIn users are between 30 and 64-years-old.

add new post written on a website
Try to post everyday to gain traction and get noticed.

Post Everyday

When building your personal brand on LinkedIn, content is key, and when you consistently post, you’ll establish your voice. Not only that, but people will be more likely to see your profile and be able to communicate with you if you’re engaging with the platform regularly.

Do More Than Just Sell

We get it, LinkedIn is a great place to sell yourself and your brand/business: it is a professional platform meant to showcase people’s accomplishments. But trying to sell yourself is a turn off for most, and just promoting yourself as an influencer, or promoting yourself without context will not get your noticed or get any engagement from others. Start to build connections first, then build relationships- this will get you further.

Have A Great Profile Pic & Cover Photo

When selecting your profile picture and cover photo, make sure that your profile pic includes your face and shoulders, is not pixelated, has good lighting, and shows you dressed professionally and smiling.

For your cover photo, try sticking to something professional such as your company’s logo, or something else relating to your profession.

Customize Your Profile’s URL

URL icon

When customizing your URL on LinkedIn, use your name; if it’s already taken, consider adding your middle name. And when creating your URL, use dashes, because Google reads them and recommends them over underscores. Try to find something you’ll want to stick with: you can only change your URL once every 30 days.

If you’re looking for more ready-to-buy leads, come to Benepath. When you work with Benepath, receiving reliable, exclusive leads is the easy part: we provide you with real-time leads through a secure process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form above, or call 866-368-0377.

Social media is an Ideal Marketing Vehicle to Sell Insurance

Of course using social media is fairly iconic in the digital age, but if you want to sell insurance that way, just which sites do you use? Tough question because the social media sites you choose tend to affect your level of success. For instance, some of the questions you might want to consider before choosing a social media platform are whether or not you want a social media site or a forum.

Choose carefully and you will see success in leads and sales. While it does not happen overnight, if you spend the time and effort to learn to use and interact with your chosen social media sites, you will likely see an uptick in business.

An important thing to consider before jumping into online marketing is to starts slow. When learning how to market yourself, your business and your product online, it is best to begin with one social media platform. Starting out attempting to master multiple unique social media platforms is a recipe for disaster and likely will cause unnecessary frustration.

Approach the chosen media niche with caution. Learn all you can about it. Master it and then use well before adding another platform.

Grow your insurance business through social media marketing

Insurance agents can also utilize social media to further their business growth. Social media platforms like Facebook, Twitter, LinkedIn or Google+ are key elements in marketing of your insurance business. Social media allows for instant communication about your business and services thus attracting potential leads.

To have successful social media marketing platform here are some of the best practices to adopt:

1. Who is your target market?

The main question to answer is where your current and future clients are in the social media universe. Facebook, Twitter, LinkedIn and Google+ are very useful platforms for insurance agents. However, other outlets like YouTube and Instagram may also prove to successful in attracting leads.

2. Stay social

The main point of social media is to be social on the internet. Therefore avoid sounding like you are selling your product. Instead focus on interacting with a current and potential customer base. Demonstrate that you are a knowable and experienced agent.

3. Use industry related topics to your advantage

Do not post just to post. Instead be thoughtful and focus on sharing and/or writing about things that can be related to insurance. For example, if you are selling car insurance feel free to post and share topics relating to the latest car maintenance tips or latest car safety advice.

4. Stay consistent

Using social media consistently is key. In fact, according to the 2015 Social Media Marketing Industry Report, agents who use social media consistently saw an increase in brand exposure.

5. Promote your content

Do not forget to promote your business. Make sure to include social media links, to the platforms you engage in the most, on your website.

If you routinely engage on social media you will build a solid foundation for your insurance agency. It only takes time and perseverance.

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