Social media is an Ideal Marketing Vehicle to Sell Insurance

Of course using social media is fairly iconic in the digital age, but if you want to sell insurance that way, just which sites do you use? Tough question because the social media sites you choose tend to affect your level of success. For instance, some of the questions you might want to consider before choosing a social media platform are whether or not you want a social media site or a forum.

Choose carefully and you will see success in leads and sales. While it does not happen overnight, if you spend the time and effort to learn to use and interact with your chosen social media sites, you will likely see an uptick in business.

An important thing to consider before jumping into online marketing is to starts slow. When learning how to market yourself, your business and your product online, it is best to begin with one social media platform. Starting out attempting to master multiple unique social media platforms is a recipe for disaster and likely will cause unnecessary frustration.

Approach the chosen media niche with caution. Learn all you can about it. Master it and then use well before adding another platform.

Grow your insurance business through social media marketing

Insurance agents can also utilize social media to further their business growth. Social media platforms like Facebook, Twitter, LinkedIn or Google+ are key elements in marketing of your insurance business. Social media allows for instant communication about your business and services thus attracting potential leads.

To have successful social media marketing platform here are some of the best practices to adopt:

1. Who is your target market?

The main question to answer is where your current and future clients are in the social media universe. Facebook, Twitter, LinkedIn and Google+ are very useful platforms for insurance agents. However, other outlets like YouTube and Instagram may also prove to successful in attracting leads.

2. Stay social

The main point of social media is to be social on the internet. Therefore avoid sounding like you are selling your product. Instead focus on interacting with a current and potential customer base. Demonstrate that you are a knowable and experienced agent.

3. Use industry related topics to your advantage

Do not post just to post. Instead be thoughtful and focus on sharing and/or writing about things that can be related to insurance. For example, if you are selling car insurance feel free to post and share topics relating to the latest car maintenance tips or latest car safety advice.

4. Stay consistent

Using social media consistently is key. In fact, according to the 2015 Social Media Marketing Industry Report, agents who use social media consistently saw an increase in brand exposure.

5. Promote your content

Do not forget to promote your business. Make sure to include social media links, to the platforms you engage in the most, on your website.

If you routinely engage on social media you will build a solid foundation for your insurance agency. It only takes time and perseverance.


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