Insurance agents can also utilize social media to further their business growth. Social media platforms like Facebook, Twitter, LinkedIn or Google+ are key elements in marketing of your insurance business. Social media allows for instant communication about your business and services thus attracting potential leads.
To have successful social media marketing platform here are some of the best practices to adopt:
1. Who is your target market?
The main question to answer is where your current and future clients are in the social media universe. Facebook, Twitter, LinkedIn and Google+ are very useful platforms for insurance agents. However, other outlets like YouTube and Instagram may also prove to successful in attracting leads.
2. Stay social
The main point of social media is to be social on the internet. Therefore avoid sounding like you are selling your product. Instead focus on interacting with a current and potential customer base. Demonstrate that you are a knowable and experienced agent.
3. Use industry related topics to your advantage
Do not post just to post. Instead be thoughtful and focus on sharing and/or writing about things that can be related to insurance. For example, if you are selling car insurance feel free to post and share topics relating to the latest car maintenance tips or latest car safety advice.
4. Stay consistent
Using social media consistently is key. In fact, according to the 2015 Social Media Marketing Industry Report, agents who use social media consistently saw an increase in brand exposure.
5. Promote your content
Do not forget to promote your business. Make sure to include social media links, to the platforms you engage in the most, on your website.
If you routinely engage on social media you will build a solid foundation for your insurance agency. It only takes time and perseverance.