Even though e-sales and marketing is a thrill and challenge and can hit massive numbers of people, there is still the tried and true traditional method of marketing – ads, direct mail, snail mail, networking and cold calling. Don’t eschew the old standbys and just e-market. Mix things up and use all methods of marketing. It is a good way to determine what really works the best for you when the comparables start coming in.
There is just one caveat when e-mail marketing, and that is Don’t overdo it. One email too many from an insurance agent is likely to get your emails blocked. You need to remember that the average number of promotional emails an individual receives may run up to 20 such missives a day. That means your email needs to stand out from the crowd and snag a reader’s attention. You don’t want people to scroll on past your emails.
How do you create read-worthy emails? It’s all about effective content. Work to create an actionable subject line — a call to action is best. Use images and different shapes in your mail. Designers recommend rectangles and squares to prompt readers to act. Circles and ovals are for telling brief stories because no one likes reading too much text. Make sure the overall effect is not cluttered, thus making your email look well organized and attractive.
If the science of email marketing is new to you, take the time to research how it works. It can only bring you more success in the long run.
Never forget that marketing is time and budget driven and if you take the time to do it up right, your ROI is bound to justify the investment.
