To reach prospective customers, your message has to stand above other marketing emails. If you craft the right kind of email and if it finds its way into the right inboxes, you must make the most of your chance to sell yourself and your product.
Don’t settle for a dull or weak headline. If the video or idea you have is powerful, the headline should match. A message with a strong, appealing subject line is more likely to be opened. Review your previous emails and the days and times they were opened. Review the headline characteristics of those with the best response. Did the headline trigger an emotion? Did it make people curious enough to read more? Was it phrased in a way that reminded readers of a problem they needed to solve – with your help?
Choose a headline and opening paragraph that evokes a positive emotion to boost responses.