Selling Medicare Is Hard Work

Thousands of Americans are about to turn 65 and they are going to need health insurance. Are you ready to sell?

Before jumping into selling Medicare, you should understand some important points. First, you cannot sell insurance policies unless you understand how they work. Medicare Part A and Part B are critical supplement plans for many seniors.

Medicare is and can be a daunting item to explain to new customers. However, if you know health insurance polices inside out, including all the latest changes, you stand a much better chance of having a loyal customer base now and for the future. Knowing Medicare and being able to explain it also enhances your credibility. For new agents, who might still be figuring stuff out, it is best take the time to speak to another agent who has been selling health plans for years and get their take on the policies. The more you know, the easier it gets to sell Medicare.

If you are just starting out it is likely a good idea to make sure you get appointed to sell at least 2 different companies offering Medicare supplement plans and Medicare Advantage. Taking on any more than that to begin with can be overwhelming. Over time and with more experienced garnered by selling Medicare, you can expand your horizons to being appointed to sell for more insurance companies.

Do you know all the benefits and co-pays right off the top of your head? You need to be able to quote them and to also know the applications thoroughly, from start to finish. After all, you are the one potential clients are going to ask about the forms.

Check out the best source for Medicare and other leads by searching for a reputable lead generation company that stands by their product; a company that takes the time to screen and vet all potential clients before sending them to you.

You also want a company where you can get exactly what you want in terms of leads, say for instance, in a certain geographic area, in a defined age group, with children or without a family and so forth. Remember to buy the best leads that you can, because those are the ones that have the highest probability of converting and thus are good value for your agency marketing dollars.

Become The Best By Doing The Best

It is all about integrity, reliability and your strive for excellence. It is about being known for your approach, expertise, willingness to find what your clients needs and your handling of an insurance claim.

Remember that you are laying the groundwork for positive interactions for years to come with your clients. Your clients refer others to you because of your service, attitude, excellence, integrity and experience. Making the effort to learn about new products and changes to existing policies that make a difference for your clients is crucial.

Customers who are treated with respect and are helped when they need assistance choosing an insurance policy are the people who remember you, remain loyal customers and – refer others to you.

New or Experienced Insurance Agents Can Still Learn a New Thing or Two

Never stop learning while you are running a business. This rule of thumb helps agents grow their businesses and stay on track to success.

Whether you have been selling insurance for 15 years or 15 days, learning about your product, how it helps others, how to sell with confidence and work with leads effectively and efficiently is your key goal every day of the year. It does not matter if you think you know it all and have seen just about everything under the sun. There is always a thing or two any agent or broker can learn to better promote a business.

Where to start? That is the million-dollar question and often the best answer is to just begin at the beginning, as cliché as that may sound. In the beginning, you want to make sure potential customers know you are the best insurance company to deal with and the best agent they could possible deal with to buy insurance and deal with claims.

However, do not fall into the trap that many other agencies get stuck in when it comes to promotional hype. It is not enough to simply claim that such an insurance agency is the best, has the best policies, the best agents and the best service. While your company may indeed have good service and reasonably priced insurance policies, so does just about every other insurance agent selling in your territory. So what distinguishes you from the crowd? You. Yes, you personally. This is relationship marketing at its very best. If you have a way about you that people relate to, that is what makes you and your agency stand out from the crowd.

Choose an outstanding and reliable lead generation company that stands behind its leads and screens them for you. You want quality leads to stay ahead of the rest of the pack and you want sales on a regular basis. This is possible when you buy exclusive insurance leads from a company such as They pre-qualify leads in the niches you want and according to the parameters you need to sell various kinds of insurance. Add this high conversion rate from pre-screened exclusive leads to your personal best sales routine and your business is set to grow.

Remember to stay the course and stay focused on your goal. There are hundreds of marketing tools online today that you can chose to use, but just choose the one that fits you the best and stick with it until you know it inside out. Once that is accomplished, move on to the next social media platform and begin your marketing magic once more. Begin your social media journey with the leaders Facebook and Twitter and partner them with videos and article marketing. Again, stay focused. Stay sharp. Stay the course and keep motivated for the long-term. No motivation. No business. It’s just that simple.

And last, but not least, when you get leads coming in work, work, work them and then follow up as well. Leads are your business lifeline. Use them well.


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