Health Insurance Leads

Almost every insurance agent in the business has, at one time or another, tried to source leads on his or her own. Some succeed. Most do not unless they opt to buy leads from a lead generation company. Sure, some lead generation companies have terrible reputations and if you buy leads from them, expect the…

To maintain a steady flow of potential customers, an insurance agent needs leads. Cold calling is dead. Word-of-mouth referrals are good. But insurance leads are the best. Chasing leads is one of the most anxiety-causing tasks any insurance agent has to deal with on a daily basis. Word-of-mouth referrals? Direct email campaigns? Social media? What…

Medicare supplement insurance is popular for a variety of reasons, but chiefly because it saves American seniors a decent amount of money every year. Today, a career in the insurance industry is a wise choice, particularly if you sell Medicare supplements. They are the main staple of many thriving insurance agencies. Those agencies that have…

Insurance agents want quality leads that convert. But once they do convert, leads must also be worked diligently to become customers. Agents wanting to ensure they have a constant source of income due to leads turning into customers should aim to sell highly lucrative group health insurance policies. This class of policies are typically considered…

Trying to find leads on your own is a good experience, and it teaches you the hard way to market a product. It’s not that it does not work, because it does. Decades ago, the insurance business flourished on cold calling and sourcing leads with known contacts. However, in the age of technology, the customer…

Maybe you don’t like Facebook or Twitter. Perhaps you find them clunky, too time-consuming or overwhelmingly technical. Most importantly, they may not be working for you. Fair enough. They are not the only social media platforms you can use to promote your business and offer excellent customer service. First, find details on your specific audience and…

Yes, it’s true. There is such a thing as “too much” social media interaction. Think TV commercials. If you’ve ever watched a great show on Hulu and had it interrupted every ten minutes with the same commercial, over and over, you know the true definition of irritation. If you over-promote a product, your presence can…

What do you need to do to keep your end of the customer/insurance agent relationship going? If your message doesn't contain a call to action like, “Click here for further information on term life insurance,” potential customers have nothing to do. So of course they leave. If you want to keep the relationship alive and…

Keep your messages and videos short. The shorter the better. Landing pages that go on for miles are not appreciated by those who want the bottom line as soon as possible. If people are accessing your offerings on a smartphone screen, long pages are a monumental pain. Tailor what you have to say, and learn…

To reach prospective customers, your message has to stand above other marketing emails. If you craft the right kind of email and if it finds its way into the right inboxes, you must make the most of your chance to sell yourself and your product. Don't settle for a dull or weak headline. If the…

If you’re discussing life insurance, chances are that life expenses will come up as well. Even if you are focusing on final expense leads, consider broadening your horizons. Remember to avoid marketing insurance policies in a vacuum. With life insurance, It makes sense to add a final expense policy to make a complete protective package…

People consistently prefer to avoid the topic of death, but life insurance coverage is important. Your job is to educate potential customers and point out the protection life insurance offers your family. Different people will respond to different tactics on your part. As such, you might consider multimedia campaign with the leads you purchased from…

Then look no further than benepath.net for real-time, pre-qualified, ready-to-call leads. Cold calling is a thing of the past. Focusing your calls on those who have expressed interest in health insurance information is a solid way to build your business. Whether you’re just starting out in the insurance business or you've been in it for…

Finding leads is a task insurance agents love to hate, and it is vital to financial success. Final expense leads can be profitable, but they can also be difficult to source unless an agent opts to deal with a reputable lead generation company. The advantages of final expense insurance leads actually come from their lack…

Some agents only work the leads they are provided on a certain day of the week – period. They feel overwhelmed when their inbox fills up daily, so they put fresh leads on hold. That method works for some timetables, but more often, it allows valuable prospects to go stale. If you are not getting…

There are a lot of lead generation companies out there, but not all of them care about your goals as an insurance agent. Some sell outdated leads, and some resell the same ones over and over while claiming them to be exclusive. Resold and aged leads rarely pay off; the generation company is the only…

There are any number of ways to find health insurance leads, but who has the time? It may sound ridiculous that insurance agents don’t have time to chase down leads the old-fashioned way, but it’s true. In the 21st century, agents need the internet's speed to keep up with rapid changes in the industry and…

Word-of-mouth leads are grand, but you can’t always count on having them. There are only so many friends and relatives you may tap to buy insurance without being written off as a pest. There has to be a better way to get leads. Well, good news. There is a better way to get fresh leads…