There is no sense in buying health insurance leads if you are not going to spend the time to learn about every product you carry. Customers will ask you about the products when you contact them. If you don’t know what you are selling or how it will suit a potential client, don’t kid yourself that they won’t notice you aren’t so sure about what you’re selling. People want to buy from someone who knows what they are doing, knows what they are selling and can answer just about any question thrown at them. If you don’t know what you’re doing, you can most definitely expect to struggle selling health insurance. That’s a no-brainer.
So before you order health insurance leads from a lead generation company, make sure you are a whiz when it comes to knowing about the products you offer. It’s not just selling an insurance policy that makes a business successful. It’s knowing the product and providing the service later. If you can’t do everything a customer needs, your ability to keep them as customers diminishes. Look at it this way: If you were a potential customer and got an insurance agent on the phone that did not know their products very well, would you buy something from them? Likely not. So bone up on your products. Your knowledge sells insurance.