How Else Can You Become a Creative Insurance Marketer?

Strive to create a positive emotional feeling such as joy. Emotional marketing has been around for years but it is still effective even today despite the wide range of brands in the marketplace and various other competitors. The main thing is that a positive emotion, even when thinking about various kinds of insurance, is extremely important to the retention and conversion process.

Surprise and joy instantly capture a viewer’s attention and ups the likelihood that they will share your campaign material with others, which is precisely what you want. One of the best vehicles for really creative insurance ads is an Internet video ad. Yes, they are a bit more expensive, but if they convert well, the expense is paid for very quickly.

Today everyone faces information overload and getting your message seen and heard is difficult. If you can deliver humor, joy and surprise to snag engagement, digital sharing of your campaign can take off in ways you never dreamed were possible. If you also mobile market your insurance agency, try using various GIFs to convey an emotional message.

Master the Phone, It Is Your Best Marketing Tool

Sometimes making a phone call to someone about buying insurance is difficult to do. Even with a script these phone calls can be awkward. What do you do? Invest in exclusive leads from a reputable lead generation company, such as, and get only the best. Your leads can be sent when you want them, as many as you like, in the demographic parameters you prefer, daily, or weekly pre-screened and ready to talk about insurance.

Imagine that – a list of people ready and willing to talk to you about buying insurance. People who are actively looking to buy a policy of one sort of the other, who want answers and are likely to buy fairly soon (if not immediately) after you have spoken to them. Investing in pre-qualified leads that come only to you and are not shared with other agents is the perfect way to smart market your insurance agency.

In fact, if you previously hated making phone calls, investing in leads from a lead generation company is a wise move to grow your agency. It saves you time, frustration and the pay off in conversions is well worth it.


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