Prospecting Ideas for Less Experienced Insurance Agents

Getting into the world of insurance sales is exciting, but it can also be stressful. Trying to establish yourself and your business takes time and a lot of commitment, but if you put the work in, you will thrive. A big part of establishing your business and getting yourself to the point where you are thriving is prospecting leads – and if you are not experienced at this, you might gravitate towards basic prospecting methods, such as using referrals and cold calling. Sure, these methods can work, but there are some other out-of-the-box prospecting ideas and strategies that you can use to make things easier on yourself, and to get bigger results.

Create A Planpapers lined up on a desk

The first thing that you need to do is research who your audience is and what their needs are. For example, Medicare beneficiaries have a lot of their medical needs already covered, so will mostly be looking to save money, while younger people looking for health insurance will want to save money but might also be looking for multiple coverage options, especially if they have a family. Create a strategic marketing plan that includes direct mail, newsletters, digital marketing and more that are targeted directly to your audience, so you can build relationships with prospects!

Use Social Media Correctly

It’s important to have a strong online presence and accounts on multiple social media platforms, but don’t just rely on posting pictures. For example, Instagram is a quick and easy way to promote your business for free, but if you just post random selfies, you can’t expect people to interact much with you. Instead, use Instagram or any other social media platform to show how enthusiastic you are about insurance, while still maintaining a personal approach. Take advantage of all the features of social media, by using hashtags that are relevant to your target audience, as well as by liking posts and pictures and starting conversations with people.

Create A Larger Networkstack of hands together on top of each other with a network in front of them

One important thing to do when you start out selling insurance is to create a network of other agents; having a network of agents can mean access to different carriers and products, and can help you stay on top of current market trends, developments, and opportunities that you might be missing. Find an event in your local area, and attend these events to expand your network. Be prepared with a pitch, a business card, and a smile.

Videos Are A Must

It probably comes as no surprise that many people prefer to watch an instructional video about a topic over reading about it, so video marketing is a great way to reach people and find out what they’re looking for. You can gain more exposure with the younger crowd by posting instructional videos on your social media accounts or website that show them the different kinds of plans that are out there, and how you can help them find an affordable plan that will save them money.

Invest In SEO

Creating content for your website is a great idea, but if you’re going to do it, you’ve got to pay attention to search engine optimization, or SEO. A solid SEO strategy will bring your page closer to the top of the list when people Google their insurance needs, so make sure you’re using the right keywords, and including using local search terms so that your name will pop up when people conduct searches for agents in your area.

Send Mailwhite mailbox with the number 20 on it in black

It might seem like it’s all about technology nowadays, but don’t forget about good old-fashioned snail mail! Email is great for getting in touch with people instantly, but going the extra mile and sending out direct mail will catch people’s eyes – think about it, when was the last time you got mail from anyone other than bill collectors? Hire a graphic designer to create an eye-catching piece of marketing material that has your insurance logo, a professional picture of you, information on how to reach you, and an enticing offer that will make them want to learn more.

If you put in the necessary hard work, you can grow your business and take it even further than you imagined. But prospecting isn’t easy when you’re just starting out, so if you find that you need some help finding leads, work with a reputable company like Benepath. When you work with Benepath, receiving reliable, exclusive leads is the easy part: we provide you with real-time leads through a secure process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form above, or call 866-368-0377.

How to Get Clients to Click Your Call-To-Action (CTA)

As an insurance agent, the success of your business is based not just on the strength of your customer service, but also on your ability to convert a lead into a client in the first place. One of the best ways to convert leads is by getting them to respond to your call-to-action, which isn’t always easy – after all, the average person gets about 88 emails a day! That’s a lot of noise to contend with, and can mean that yours might be just another email that they delete – so how do you make yourself stand out, and more importantly, how do you get leads to open your email and click on your call-to-action (CTA)?

What Is A Call-To-Action?

A call-to-action is a directive used in marketing campaigns to encourage customers or leads to visit your website or contact you. The main goal of your call-to-action is to keep potential customers, or leads, engaged and interested in your business, and clearly direct them what to do next to find out more information or to make a purchase.

A call to action can be:

  • A text link

    red subscribe button with a white bell

  • A button such as “Download Now,” “Subscribe,” or “Get More Information Here”
  • Plain text without a link

The right CTA can be extremely effective: did you know that 83-93% of post leads come from an internal CTA link? How about that emails with a CTA saw a 371% increase in clicks and a 1617% increase in sales? Those are very impressive and attractive numbers.

What Makes A Good Call-To-Action?

An effective call-to-action is interesting and engaging – after all, who wants to click on something that isn’t enticing or that doesn’t provide the answers to their questions? Here are some tips to consider when creating a killer CTA:

  1. Use strong actions wordsStart with a verb, followed by an adverb. A great example of this would be “Buy Now,” “Call Now,” or “Enter your email for a free quote.”
  2. Avoid using words that will create a negative response– Steer clear of words like “Stop” or “No.” This will scare away potential customers.
  3. Keep it short– Don’t confuse leads with a long call-to-action, instead keep it short so they understand what you are offering and the value of it. Your CTA should be between 90 and 150 characters.
  4. today only written on a yellow note
    When creating your CTA, create an urgency by using words such as today, and now.

    Go for an emotional response– Everyone loves to save money, especially when looking for an insurance plan, because let’s face it, they aren’t cheap. A great example of a CTA that evokes an emotional response might be “Click here to save $50!”

  5. Create urgency– The whole point of your call-to-action is to get a click. One way to do this is by creating a sense of urgency, which you can do by using the words “now” and “today.” Use CTAs such as “Get a free quote today!” or “Act now to lock in your discount.”
  6. Use contrasting colors to jump out at the viewer– Studies show that a red CTA button increased conversion rates by 21%, while orange increased other companies’ conversion rates by over 32.5%.
  7. Add images near the CTA– This can increase conversion rates up to 20%.

Make Sure They Can Find Your CTA

You need to think about how to make your CTA clear and effective, but you also need to think about proper placement of your CTA: according to Neil Patel, placing the CTA too early in your email or on your webpage decreases conversions by 17%. The most effective CTAs are placed after the fold, not in the beginning or the middle of a paragraph; in addition, don’t be tempted to have too many CTA buttons or links. Instead, stick to just 2 or 3 differently phrased CTAs within the email or webpage: you want to present the opportunity for them to take action, without pushing it down their throat.

Calls-to-action are important for your emails and website, because they are a great way to attract leads and convert them to clients. Just remember, after you’ve created what you feel is a compelling call-to-action, test it out! Test out the different types of CTAs, different placements, and different colors – this will ensure you find what works best for you.

Using Data To Improve Your Clients’ Experience

If you have not been collecting data to help you improve your clients’ experience, you are probably doing your business a disservice, and are not growing it as much as you could be. Insurance is a competitive industry, so you need an edge to keep your customers – after all, they’re the lifeline of your business! You’ve got to make sure your customers are engaged and happy, but in order to do this you need to know exactly what it is that will keep them satisfied; the edge you need could be data-driven tools and data analytics that will help you improve customer experience. Find out just how data analysis can be used to improve customer experience and ultimately grow your business, as well as which data collecting platforms to consider.

Target the Right Customers

line or people next to each other with a target and arrow underneath them
80% of revenue comes from just 20% of customers, so you have to target the right ones!

Have you ever heard of the Pareto Principle? Or maybe you have heard of it as the 80/20 rule? Either way, it has a lot of applications, but you’ll probably be most interested in this one: according to this principle, 80% of revenue comes from just 20% of customers. That means it’s important to not only find your target market and get valuable leads, but also to determine which of your customers are the loyal 20% who will stick around and come back to you for help with their insurance needs.

You can use data collection to find the most profitable customers and prioritize them, as well as get information that will help you decide which products to cross-sell and up-sell to customers who are more willing to spend more money.

Get Insight Into How Customers View Your Brand

Satisfied customers will spread the good word about your business, which will help you grow, and will help make your brand appear more authoritative. How do you know what your customers are satisfied with, and what areas you need to improve on? You can collect formal surveys, look at social media contacts and any other exchanges between customers and your business, and analyze the quantity and quality of your feedback.

Focus Your Marketing Strategy

Collecting data helps you implement better marketing strategies, since you’ll be able to see the click-through rates of links in emails and on social media, meaning you’ll know what is working and what isn’t. Once you know who is viewing what, you can use data analysis to customize marketing campaigns based on factors such as:

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  • Which technology consumers prefer to use
  • Personal beliefs and interests
  • Average income and education level
  • Age, gender, and location

Data Platforms

You can examine all the data you collect to view the bigger picture of your marketing strategy, and then prioritize your most promising leads and customers and target them directly. Here are some of the most popular data collecting platforms to consider:

  • RiskMatch- Described as an insurance intelligence solution that provides agencies and brokerages with the data-driven insights they need to grow their business and stay competitive in an increasingly complex industry.
  • Tableau Insurance Analytics- Tableau makes visual insurance analytics available to anyone in your business. With this platform, you can explore in real time and react to change faster.
  • InsuredMine- A digital platform of integrated technologies enabling independent agents and carriers to offer an omni-channel experience to their clients. This platform claims that it can help you grow your business by converting more leads, engaging with more contacts, and retaining clients longer.
  • Domo– Lets you integrate data from any source, turn data into live visualizations, and extend Business Intelligence (BI) into apps that empower your team with data.
  • Apache Hadoop– An open-source framework that is used to efficiently store and process large datasets ranging in size from gigabytes to petabytes of data.
  • SpatialKey– a browser-based service that provides data-driven analyses. Geospatial data is used to provide effective business analytics. Users can see interactive analytics and easily create reports.

Using data to analyze your marketing strategy will help you improve customer relations, and ultimately grow your business. If done right, you will find new leads, boost your brand, and create a more effective marketing strategy. To get you started in using data analytics, we have listed some platforms to look into, but if you are looking for leads, Benepath can offer exclusive leads who are ready to buy. We provide you with real-time leads through a secured process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form below or call 866-368-0377.

How To Sell To A Younger Generation

As we get older, some of us look at the younger generation and say to ourselves, “They think they know it all!” While it’s debatable how much they do know, the reality is that many of them simply don’t know much about the insurance industry. They are at a time in their lives when they might not be giving a lot of thought to insurance, but it’s still very important that they get covered. After all, many of them are just getting out of college and into their first job, and don’t have a lot of extra money, so going without insurance could be disastrous. They might also be getting kicked off their parent’s health insurance plan, so they will need to get their own health insurance plan, but they really have no guidance. This is where you can step in – but in order to sell to the younger generation, you not only have to understand their needs but also show them that you do. How can you do this?

Better Marketing Towards The Younger Generation

megaphone with a magnifying glass, YouTube icon and light bulb coming out of it
Know how to market to Millennials by connecting with them through social media.

What type of marketing have you done to attract Millennials to your agency? For example, are you creating YouTube videos? Do you have a strong social media presence? Remember, Millennials spend a lot more time on their phones and engaged with social media than older generations, so marketing to them through these platforms is the best way to reach them – but it has to be done right. You have to know how to engage with them, not just try to sell to them; after all, they can spot inauthentic marketing schemes a mile away! Many are even able to spot fake reviews, and once they do, that company will lose their trust forever.

Not convinced that you need a good online presence? Studies show that younger generations are twice as likely to purchase insurance online; in fact, 62% of Millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. In addition, studies show that 89% of consumers will buy from a brand they follow on social media.

Know How To Process Everything Online

It’s not just that Millennials and young adults want to do their socializing and engaging with content online – they want to do everything online! When it comes to making purchases, some want to avoid human contact as much as possible, and just want the ease of doing things with their phones. It is easier and, let’s be honest, faster. When given the choice, Millennials prefer to shop online for health insurance, with 55% focusing on cost when selecting a plan.

If you want to be successful in selling to the younger generation, you have to stay up-to-date on current technology, which you can do with professional development courses. Know how to compare online instantly, sell online, and process claims online for your clients. Even better, share your screen with them and get them involved in the process, showing them all the quotes you’re getting and what insurance companies you’re working with. They might not feel confident when it comes to the different components of health insurance plans, so using technology to keep them in the loop – and get them quotes instantly – can go a long way.

Know What The Younger Generation Wantspink piggy bank

Millennials are referred to as “Super Savers” because, although they are more educated than older people, they are also in more debt. The majority are trying to pay back their student loans, so they will want a plan that is inexpensive. In addition, they might not be as concerned about which insurance company they can get a plan from as much as older people, and would generally choose to switch plans if it resulted in saving more money. When it comes down to it, the younger generation are all about getting the best plan with the most savings..

Focus On Community

An excellent way to get the attention of Millennials is to get involved with your community. Making a difference is important to many people, especially the idealistic younger generation, and they often want to work with a company that they view as ethical or that they feel has strong core beliefs. Give back to your community any way you can; for example, show your future leads that you care by organizing a local charity or food drive. Or, let each customer know that you will give a small donation to the organization of their choice as a way to thank them for trusting you and working with you.

Looking For Leads?

Benepath offers exclusive ready-to-buy leads. We create ads that are targeted to every age group with keyword-specific landing pages. When someone comes to our site, they enter their information on our form with the intention of speaking to an agent afterwards, so you know that they are ready to speak to you. We do all the work to generate leads for you, and even create a thank you page with your picture and brief bio, so the lead knows who they are about to speak to. And there is no need to compete because all of our leads are sent to you, and only you! For more information, enter your information in the bar on the side of the page, or call 866-368-0377.

Mistakes To Avoid With Video Marketing

We live in a digital age. Many people spend large amounts of time on their phones, often scrolling through social media, looking up information, or watching videos. In fact, approximately 78% of internet users actively watch online videos. This means that video marketing can play a significant role in engaging with potential customers and attracting their attention. Shooting videos and posting them to social media or your website sounds simple enough, and many people will dive right into making them. But, it is a little more complicated than that. Here are some things you need to avoid when creating and posting videos.

Forgetting SEOSEO spelled out on scrabble blocks

Learning how SEO (Search Engine Optimization) works is important for ranking higher on search engines and bringing more quality traffic to your content. If you don’t incorporate proper SEO techniques and tactics, then there’s not much point to creating and posting videos, because not many people will actually see them. To get started with SEO, properly title your videos with keywords related to the content, take the time to fill out your video description, and add keyword tags that are relevant to your industry and your brand.

Not Including a Call-To-Action

If you create a video and do not include a call-to-action, then your customers will not know where to go to learn more about your business. A call-to-action is a simple direction that tells your customer exactly what you want them to do, such as “If you want to learn more, click here,” or “To read more on this subject, click here.”

Selling Too Hardcaucasian man yelling into a megaphone

A marketing video is not the place to go in for the hard sell. The purpose of these videos is to build a relationship with potential customers, as well as to connect with current customers. In the beginning of the sales funnel, customers are more interested in what you can offer them. So while you want to incorporate selling your product into your videos, the most important thing you can do is offer useful advice and try to grow awareness about your business.

Selling Too Late

If you put your selling points near the end of the video, then you risk losing your audience before they even get to the important part. Because people have short attention spans, they will want their answer immediately and may only watch the first few seconds or minutes of your video. Make sure that the most important parts of your message, including the call-to-action, are communicated in the beginning of your video, preferably in the first 10-20 seconds.

Posting Videos That Are Too Long

young caucasian man looking at his phone with one hand on his cheek
If you post videos that are too long, you will lose your prospects interest.

When posting videos on Facebook, Instagram, or YouTube, you need to make sure they’re the optimal length. If you make a video that is too long, you will lose the interest of the audience. Once they click on your video and see that it is 10 or 15 minutes long, they’re only going to watch if they’re very committed; otherwise, they will make a quick exit. Studies show that people have a short attention span when it comes to media, so the optimal video length is approximately 2 minutes.

Posting Poor Quality Videos

Nothing is more irritating than trying to watch a poor quality video online. Posting poor quality videos will not only reflect badly on you, but it will also reflect badly on your business’s brand as a whole. Do not rush to make videos and throw them out there. Make sure you invest in good video equipment, plan your videos out ahead of time, and edit them if necessary. These days, even an iPhone will work to produce good quality videos, just make sure that the lighting is good, the audio is clear, and that the camera stays steady.

Content Marketing Funnel Stages

Spend any amount of time scrolling through social media or browsing the internet and you’ll see a lot of content that is trying to get you to buy something, sign up for something, or learn more about something. This type of marketing, known as content marketing, can play a huge role in attracting customers to your brand and business. Creating content like this is part of the content marketing funnel, which is a way to introduce leads to your business and then convert them into sales by “funneling” them through various stages of content. The content marketing funnel has its own place in the sales funnel, and can naturally push customers towards your product or business. Before jumping into creating content, though, you need to know the five stages of the content marketing funnel: awareness, evaluation, conversion, purchase, and repurchase.

2 megaphones pointing in opposite directions, one blue and one orange.
First you need to raise awareness of your business and get exposure!

Awareness

This stage is very important for businesses, because it is the stage in which you produce content that gets the attention of potential customers. After all, before a lead becomes a customer, they have to be aware that your business even exists! During this stage, you should be posting mainly on social media. Your content should speak to potential customers about what’s important to them. Engage with them as much as you can in order to grow your visibility on other people’s pages or walls. You can share interesting articles or videos (including those you have made yourself), write and share blog posts, and even create a podcast!

Evaluation

After coming across your content, customers will evaluate whether they need your product, and whether it will be a solution to their problems. This is the evaluation stage. During this stage, you should be trying to build trust with customers; the best way to do this is by providing them with all the information they will need to make their decision. At this point, they will hopefully be looking at your website, so make sure that you are SEO-optimized. You should also make sure that your service descriptions are up-to-date, and that your site includes information about your company, such as your background and values.

Conversion

call to action written on a black board with a stopwatch as the O
Make sure to include a call-to-action for prospects to request more information.

Once a customer has visited your website, you need ways to continue to funnel them towards making a purchase. This means that it should be easy and appealing for them to sign up to receive updates/more information. This is the conversion phase. Make sure you have a visible call-to-action, try using an email drip campaign, or even offer a free trial for your services to entice them to give you a try. By presenting potential customers with as much information as possible during this phase, you can help steer them towards a purchase.

Purchase

The average customer engages with 3-5 pieces of content before talking to a sales rep. If you have successfully led them through the funnel that far, then you have a good chance of making a sale. But once a customer has decided to purchase your product, you still need to keep the customer relationship going. This stage is all about continuing to engage with your customers and making them feel important so that they stay satisfied. Having great customer service skills will eventually get your customers coming back and referring you to others.

Repurchaseone hand coing out of a laptop screen with a credit card reaching towards another hand coming ojut of a laptop screen with a brown bag

After a customer has purchased from your business, you need to keep them coming back to you to use your services again. During the repurchase stage you will be focusing on developing customer relationships by continuing to engage with your customer. Stay in contact with them to make sure that they are happy, and if they are not, then see what you can do to make them happy. When you keep your customer happy, you will have a customer for life!

How To Effectively Use Video Marketing

Did you know that YouTube is the second most-used search engine in the world? This makes sense: if you’re looking for a quick answer to a question, what better way to get it than by watching an engaging video on the subject? In fact, in a recent survey, nearly 60% of executives said that they prefer watching a video to reading a text. If that’s not enough of a reason to start using video marketing, then consider these stats: only 20% of website visitors read an entire page, but 80% watch videos from start to finish. In addition, your chances of ranking on Google goes up 50 times when a video is incorporated into your website. Now that you know why video marketing is so important, let’s look at how you can use this tool effectively.

red pie chart with 80% and 20% on each piece
Only 20% of website visitors read an entire page, but 80% watch videos from start to finish.

How To Create An Eye-Catching Video

There are many different kinds of videos that you can create, such as “Why work with our agency” videos, customer testimonial videos, videos that answer FAQs, videos that explain types of coverage, or even fun birthday and holiday videos. Before uploading a video, make sure that it is eye-catching, that it will keep the audience engaged, and that it will market your company well. Some tips to consider include:

  • Don’t make your videos too long. Videos under 2 minutes are the most effective, and most people prefer to watch a video that’s only 30 to 90 seconds long. So if you’re creating, for example, a holiday video, keep it short and sweet by choosing an animated format. On the other hand, if you want to make an explainer video with lots of detail, try breaking the information up into smaller segments. It’ll be much easier for your audience to digest the information if they are only given a little bit at a time.
  • Consistency is key. When you are building your company’s brand, you have to be consistent in creating relevant content that helps and entertains your audience. Don’t stray away from your message and start creating irrelevant content, or your audience will get confused as to what you’re selling and what your brand is all about.
  • Be yourself. If you want to engage your audience, get to the point and don’t try to force humor or emotion into your content. Content that feels forced will just make viewers want to skip over your video to find the answer they’re looking for. Simply be yourself and state what you or your insurance agency has to offer. Try recording a non-scripted video so you seem more authentic.
  • Make your video look as professional as possible. You don’t need to have a high-tech camera, you can simply use your iPhone, but make use of editing apps to make your video look as professional as possible. And always film in landscape mode! act now on a yellow diamond sign
  • Add a call to action- Make sure that you give your audience a way to contact you or your agency. You can add a link to your website or phone number where they can reach you.

How to Market Your Videos

Once you feel comfortable with creating videos, it’s time to focus on how to get your videos seen. Try marketing your videos through:

  • SEO linking – When uploading your videos on YouTube, add tags, an appealing thumbnail, and a compelling title and description. Make sure your agency’s name is in the title whenever possible.
  • Email – Include your videos in your email newsletter: when videos are included in emails, click-through rates increase by 200-300% and opt-out rates decline by 75%.
  • Scheduling sites– Use a social media scheduling site to make sure you post videos on a regular basis.
  • Social media– Run a video campaign on Facebook, LinkedIn, Instagram, or Twitter, so that viewers are more likely to share and spread the word about your business and what you have to offer. Keep your video at the top of your Twitter feed so that it doesn’t get lost among your new tweets.

    people with laptops and connecting, forming of a network
    Participate in online communities with the same interests as your business.
  • YouTube– Post your video on YouTube to get it out there, to allow people to share it with others, and to allow them to comment and ask questions.
  • Groups with common interests – Target online communities with the same interests as your business. Participate in conversations or discussions while sharing your video on social media sites such as Facebook or Reddit.

Posting videos is a great way to market yourself and your business. By promoting yourself online you’ll be visible to a wider audience of possible customers. Effective video marketing opens up your business to endless possibilities, and will allow you to stay one step ahead of the game – and your competitors.

The Surprising Yet Effective Marketing Strategy You Never Knew You Needed

If you feel like you’re struggling to bring in new clients, you may need a new marketing strategy. One of the most effective marketing strategies out there might actually surprise you: teaching classes on insurance. Conducting seminars and workshops in your area of expertise will get your name out there, and will help you earn a good reputation and gain the trust of potential clients. This will eventually lead to more invitations to speak – and more opportunities to sell.

a caucasian man writing on a notepad while in front of a laptop

Start with a Plan

If you decide that you want to try your hand at teaching seminars or workshops on insurance, you have to be ready to do a lot of prep work. You need to come up with a plan. Start by considering the basics:

    • Where will you conduct your classes? You can offer your own seminar at a community center, for example. Or you can offer to present to college or continuing education classes. Take into consideration how many people you want to attend your classes.
    • How will you conduct your classes? Take the time to fully prepare. Have a clear idea of what subject(s) you will teach and create a lesson plan. Focus on the types of insurance that will be of most interest to your attendees, and include all the industry terms and keywords – as well as “insider tips” for savings, which will help you create demand for your services!

 

  • How will you make people want to attend? Offering workshops is no good if no one shows up! Consider offering promotions to bring people in the door.

 

Offer A Free Class

full class at a university
Once you offer a free educational class, people will want to keep coming back for more.

If you don’t want to create a series of paid workshops, then consider offering a free class explaining the ins and outs of insurance. Anything free is always a hit, and you may find yourself bringing in some potential new clients. You can offer an evening of free health insurance advice, or a session on becoming a sales agent. Once you offer a free educational class, people will want to keep coming back for more, and will ask you to help them get insurance at the best value, or refer you to others. Either way, it is a good way to get your name out there.

No Such Thing As Too Much

Do not be afraid that you’re giving away too much about the insurance industry in your classes. You may feel like once you’ve answered all of your attendees’ questions about insurance, they will no longer need your services. But that’s the wrong way to look at it. The more you teach them about insurance, and the more they understand how intricate it is, the more they will value the advice of an expert – you! By displaying your knowledge, you will gain the trust of those you are teaching; they will look up to you and want to work with you. Just like that you will get more clients who need advice and help getting a valuable health, group or commercial insurance plan.

two people's hands shaking with suits on their arms

Networking

When presenting these seminars or workshops, you will also be able to network with people in other lines of work. Remember, the people attending your classes may be professionals, and you may be able to form mutually beneficial business relationships with them. They can refer you to others in their field, and you can return the favor by referring your clients to them. This is just another way that you will be building relationships and getting your name out there with one of the most effective marketing strategies around.

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