So, How Are Your Writing Skills When It Comes to Marketing Campaigns?

If you’re groaning out loud at this question, then writing is likely something you struggle with every time you go to write a blog or marketing piece. The words seem wooden or they are too big and jargon-like. The end result is “you” understand what you wrote, because you sell insurance, but those who are going to receive and try to read it won’t “get it.”

Put yourself into the position of your customer who knows nothing about Medicare or isn’t familiar with Medigap or final expense insurance – whatever the product is you want to promote. Now write in the simplest manner possible and explain what they need to know – leaving out the legalese – as you can explain more in detail when they call or meet with you.

It’s not always an easy thing to do, thinking like a potential customer, but if you want customers to buy insurance, they have to understand what you are selling and how it directly benefits them. Straight, clean, simple concepts using points or short sentences to get across the benefits of supplemental insurance or Medicare.

Can’t do it? Comes out not making sense? Then, hire a writer to do it for you. How you communicate with your existing and potential clients is one of the “foundation” must-dos in building your insurance agency. Hiring a good writer is well worth the investment of marketing dollars to attract more business.

Health Insurance Is A Good Companion For Final Expense Insurance

Back to the burial insurance, or final expense insurance. If you sell this type of a policy alongside health insurance policies, it is a natural segue to also talk about burial needs and how an unexpected death could impact a person’s family financially. While there is no need for a hard sell, discussing health insurance is a natural way to open the door to considering what may be needed in the event of a life-threatening health scare.

But, it is also not something to bring up while discussing various health insurance policies. You have a strategy to follow while selling health insurance. Use the same type of strategy you use to sell health insurance to close other possible deals on different types of insurance. For instance, health insurance, particularly for those 65 and over, is something that is very important and part and parcel of Medicaid and being covered for health issues, is the possibility of being hospitalized, sent for surgery and need recovery time in a care home, or need at-home care to recover.

Part of the consideration of health care coverage is what is needed in the event of a fatal illness or sudden, unexpected death. Discussing Medicare and final expense insurance, while perhaps awkward, is a stroke of brilliance. Humans do have a way of avoiding such discussions, but they definitely are necessary. If you can bridge the difficult gap between good health care coverage and making sure all possible related expenses can be covered, your conversion rate jumps.

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