Taking On Overwhelmed Customers

Businesses have been through tough times lately. Many owners who have managed to stay afloat will be looking for new commercial and group insurance policies. This will bring new customers to your door, and many will be understandably overwhelmed by recent events. These customers will be upset and will be looking to you for help.

man in business attire with a contract in one hand and a pen in another pointing at signature part.
Customers will be dealing with a lot and will need help from someone who is understanding and not pushy.

Customers want to be taken care of and crave personal attention. They want fast, easy quotes that will save them the most money while providing them with the most coverage. This is especially true for business owners who will be opening their businesses back up, or new business owners making a start in uncertain times. Keep in mind that this situation is new to them, and that they may be dealing with a tremendous loss of money due to the pandemic. At times, these kinds of customers can be a lot to handle, but there are some strategies to keep in mind as you work with overwhelmed customers.

Don’t Be Pushy

No one likes a pushy person, and that goes double for a pushy salesperson. If a customer is dealing with a lot of stress, the last thing they want is to have an agent that they feel is just trying to make a quick buck. Be open-minded and honest, and let them take the lead; this is the best way to approach overwhelmed customers.

Stay Calm & Communicate

There is no such thing as over communicating after a major crisis like a pandemic. Customers are going to feel overwhelmed with rebuilding their businesses and will need immediate help. While these customers can be a little difficult to deal with, as an agent it is your job to stay calm and reassure them that you will take care of them.

Tell your customer that they can sit back and relax while you do all the work to find them the best coverage. Allow customers the chance to express anger and frustration, then take control of the conversation. Let them know that you understand their concerns and show your dedication to finding a solution.

woman in a blue button up shirt with a cell phone to her ear while smiling
It is important to stay in touch and keep checking on how they are doing.

Stay In Touch

When you are faced with an overwhelmed customer, you need to be ready to come up with a practical solution for them. Once you do, it is important to stay in touch and keep checking on how they are doing. Just because you have completed the sale, doesn’t not mean that you can forget about your customer. Follow ups are just as important as the initial sale. Make sure they are okay and that their insurance suits their needs. Return their calls, find answers to their questions, and care for your clients’ needs as if they were your own. Not only will you keep your client, but they will more than likely refer you to others.

Scam Alert! Professional Liability Clients Targeted By Fraudulent Wire Transfers

62%. That is the number of businesses that experienced phishing and social engineering attacks in 2018. About 71% of those breaches were financially motivated. Cybercrime is the most threatening crime that a business faces, and it has grown exponentially over the years. Businesses are not protecting their data, which makes them a target for cybercrime, and scams like the fraudulent wire transfers.

envelope on a laptop screen with a hand coming out of it grabbing money and card.
Wire frauds is an epidemic and can destroy a business. Notify businesses of these scams and how to be protected with cyber security.

As an agent, the more you are informed of these kinds of scams, the better you can inform your clients and protect them. Cyber security can help cover this kind of scam a business faces. First let’s talk about what these fraudulent wire transfers are, and then how you can protect your client’s business.

Business Wire Frauds

Wire fraud is a growing threat to businesses in the United States, mainly because of the increased online financial activity and mobile banking. It has gotten so bad, that the FBI issued a warning about a wide-ranging email scam in which people were emailing businesses in order to conduct a wire transfer.

These criminals will get personal credentials and passwords by installing malware, sending out phishing emails that pose as a legitimate business in order to get personal and financial information, or hacking into email accounts.

For example, a lot of people recently have received emails posing to be their bank stating that someone tried to hack into their account. There will be a link there for the person to sign into their account and check it. These are usually scammers. If a bank suspects fraudulent activity, they will call you. Once a person gets those kinds of emails, they should call their bank immediately.

Protection With Cyber Security

Notify clients of the ongoing scams and threats to their business and how they can protect their business. One sure way to prevent fraudulent wire frauds is by having cyber security insurance with wire fraud coverage added. Once a business has had a wire transfer fraud or cybercrime claim, it is hard to find coverage afterwards. The business is branded as high risk then.

laptop with a lock on the screen over a map of different continents.
Protect your clients from fraudulent wire frauds by providing cyber security insurance with wire fraud coverage added.

For this reason, it is better for a business to be protected before the crime occurs. This is something every agent should point out to their customers. As an agent, your main goal is to make the customer happy. In order to do this, you must provide protection and a sense of security to clients, within an affordable price. Your customers will appreciate your knowledge of scams and your compassion to protect their business.


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