What Did You Include in Your Insurance Marketing Campaign, Besides a Business Card?

Ok, you maybe sent a magnetic business card or calendar, but what else? Was there anything or item of good value included that would stop most people from not reading it or throwing it away? It has been noted that the cost of attention these days has skyrocketed seven-to-nine-fold since 1990. That makes attention the most dramatic business expense to tackle today.

Eighty-three percent surveyed consumers’ say they trust friends and family when they offer recommendations about a product and 6 percent trust online consumer opinions. This is referred to as earned media/marketing. You could liken it to a testimonial because a brand/product has captured an individual’s attention and they talk about it, promote it, use it and stand by it. There are two elements involved in earned media, duration/length of ad and intensity, and both have a higher impact with earned marketing, but not paid marketing.

To get earned marketing follow these two tips:

  • Ensure your content is high quality and grabs people’s by using words that offer value in the form of entertainment/information
  • For effective distribution employ segmentation to reach customers most likely to share your insurance marketing message

Have a bit of fun creating your insurance marketing campaign and be sure to track the results for future campaigns.

Are You on the Lookout For Leads?

Are you always on the alert for leads during your day? Being alert to possible customers is one of the best ways to find new customers for your product. No one says you need to go out and stalk customers, but if you happen to be in a location and the subject of insurance comes up that is your chance to chime in and change the narrative.

Perhaps the man in line at the grocery store is saying that he feels he got ripped off with his new health insurance policy and does not understand what it covers and what it does not cover because the agent never explained it. This could be an opportunity to get involved in that conversation and offer up your card. It is important for all agents to carry with them updated business cards. While you may not get a sale right away, it is possible that the man will remember you and will tell others how you helped him. Word of mouth is a powerful form of marketing.

Be alert no matter where you are. There are chances around every corner to find leads. Remember to carry your business cards with you. All sales start with you.


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