How will you get your message seen online?

To reach prospective customers, your message has to stand above other marketing emails. If you craft the right kind of email and if it finds its way into the right inboxes, you must make the most of your chance to sell yourself and your product. Don't settle for a dull or weak headline. If the…

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Finding balance in your insurance marketing budget

People consistently prefer to avoid the topic of death, but life insurance coverage is important. Your job is to educate potential customers and point out the protection life insurance offers your family. Different people will respond to different tactics on your part. As such, you might consider multimedia campaign with the leads you purchased from…

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Insurance leads need to suit your experience

When you’re contemplating buying quality insurance leads, make certain you stick to your knitting. If you sell Medicare insurance supplements, but do not handle life insurance, then don’t waste time and money on life insurance leads. When you buy leads according to your established specifications, you build your business in a certain niche. If you…

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Leads Are a Great Way to Get Fresh Prospects

Word-of-mouth leads are grand, but you can’t always count on having them. There are only so many friends and relatives you may tap to buy insurance without being written off as a pest. There has to be a better way to get leads. Well, good news. There is a better way to get fresh leads…

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You Can Generate Your Own Final Expense Leads, but Why Bother?

While it’s true that you can generate your own final expense leads, you can buy them from a reputable lead generation company with far greater efficiency and ease. For instance, Benepath.net offers insurance agents many different options for the delivery of qualified leads sent in real time. The business of death is expensive, and potential…

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For Sales Success, Pursue Quality Health Insurance Leads

Why waste time following questionable leads when you could be buying top-quality ones from a reputable lead generation company? Insurance agents have all had some experience with lousy leads. These leads are so chewed up by the time they reach the agency that there is no sense in even calling the contact. Shared health insurance…

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Despite Changes, Private Health Insurance Leads Still Provide a Good Source of Income

In spite of the many changes in health care law, people still want private insurance. Many do not wish to make health insurance exchanges and, as a result, agents still have opportunities to reach out to an interested audience. People want, need and are willing to pay for coverage in this volatile market. No one…

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The Secretariat of Insurance Leads

There are 2 reasons why they post odds at the Racetrack: To assess the likelihood of each horse winning the race To determine what your potential winnings could be Amateur bettors might get lucky by picking a longshot because of its creative name (ex. MyROIguy) or the jockey's pretty colors or maybe the horse "winked"…

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Exclusive final expense leads can expand an agent’s business

If you’re selling insurance, you are doing so because you view it as being a valuable asset for others -- individuals, groups, families, companies and so forth. You know that people want to protect those that they love, but sometimes just do not know how to go about it or even where to start. They…

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Aged Leads Offer High Value with Low Up-Front Cost

Selling insurance successfully means you need to have many options to choose from when looking for reliable leads. Leads are, without too much of an exaggeration, the lifeblood of an insurance agency. While you could go out and knock on doors and talk to all your relatives, right down to your fifth cousin (once removed),…

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Shop around for exclusive final expense leads before making the decision to buy

It’s your marketing dollars that go into buying online leads. Therefore you definitely want to know you are getting the best leads possible. Can you just use a dartboard and choose a company? Well, you could, but then, who knows what you will get? Take the time to shop around and investigate various lead generation…

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Health insurance leads are the only way to build an insurance agency

If you like knocking on doors, making cold calls, doing email campaigns and attending what seems like hundreds of lunch functions to garner health insurance leads, more power to you. It’s a hard slog, but works well for some individuals. In today’s fast-paced environment though, other insurance agents are still working just as hard to…

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Exclusive insurance leads are aces in the hole for competitive agents

Sourcing insurance leads is the job insurance agents love to hate. They know there are various ways to do it, but do not find many of them all that appealing. They take too much time and effort and do not always pay off. There is nothing as frustrating as getting a free lead and having…

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Exclusive final expense leads – by phone or in person?

Doing business in person often means a better chance to communicate with buyers. There are a number of ways you can choose to market final expense policies, all of which should, to some extent, involve the personal touch. Talking about what you want done when you are not here any longer is not the easiest…

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Does Your Lead Company Do This?

We continue to receive Sales Disposition Reports from some of our top clients. As we wrote back in the summer, this data enables us to continually make adjustments to our campaigns at the keyword level. Contact rates and closing rates have improved, but they can get better. In one instance, we reduced a Client's Cost…

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If you want less work to do in growing your agency, buy exclusive health insurance leads

You may have already tried health insurance leads, the shared ones, and discovered you wasted a lot of time on the phone talking to people who had already been approached by other agents. It was a discouraging day on the phone, with not a decent prospect to show for it. And yet, you paid good…

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If you want to spent your agency marketing dollars where they count the most, invest in exclusive insurance leads

It's always a toss up which kind of leads to buy when you're running an insurance agency. Do you want exclusive or non-exclusive? Which is best? Which will make you more money? Those are good questions. The answer to which kind of leads work the best for your agency and situation is a personal one,…

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Opt In for Fresh and Viable Exclusive Final Expense Leads

Chasing down leads is an insurance agent's worst nightmare. Exclusive final expense leads bring in steady business. One of the first things agents need to take care of, almost before they open their doors for business, is what to do about sourcing leads. There are a variety of ways to do it ---- some are…

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