Social media is a good communications vehicle, but don’t overuse it on your group insurance leads

Yes, it’s true. There is such a thing as “too much” social media interaction.

Think TV commercials. If you’ve ever watched a great show on Hulu and had it interrupted every ten minutes with the same commercial, over and over, you know the true definition of irritation.

If you over-promote a product, your presence can become annoying and delete-worthy. Instead, make it a point to send your promotions to the right crowd in a timely manner. Avoid promoting Medicare supplement insurance to the 20-something crowd, for instance.

Pay attention to what and where you are marketing, and give your customers plenty of time between postings to respond to you.

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