It is a fact that many businesses churn new customers and spend large dollars doing it, while not always taking care of the regular customers. However, remember to cater more to existing customers to retain them. Regulars are the lifeblood of marketing and can make or break you insurance agency business by staying, referring or leaving and telling all their friends they were ignored. We all know how powerful word-of-mouth advertising can be.
So once again, we are back at what you emphasize in marketing your insurance business – hands up for the value of building relationships by adding value with your customer relationship marketing strategy that does more than sell. It might take time to get into that mindset, but once you accomplish the brain switch, good things can happen. Remember, the loyal customers are your foundation.