Almost every insurance agent in the business has, at one time or another, tried to source leads on his or her own. Some succeed. Most do not unless they opt to buy leads from a lead generation company.
Sure, some lead generation companies have terrible reputations and if you buy leads from them, expect the worst. That is just the nature of the business. Having said that, however, there are lead generation companies out there that do stand behind their leads, offer the best in service, provide pre-screened and pre-vetted leads and will tailor your order exactly how you want it. You can’t ask for anything better.
Lead generation is a very tricky market niche and there are few companies that are as reliable as benepath.net. But what if you are an agent that has issues with lead generation companies after hearing endless horror stories from other agents? First of all, take some of those stories with a grain of salt — not all leads fail because they are bad leads. Some fall on their face because the agent did not work them properly.
Generating leads on your own is definitely possible, but be aware of the pitfalls that accompany it and be wary of the high stress levels that come with trying to find leads on your own. Ulcers may become a reality over time.
At the end of the day, if you have exclusive leads coming to your inbox that do convert, wouldn’t you rather use those leads to build your business than take a chance on landing your own leads? It may make the difference between a lousy week at the office chasing questionable leads and the very exciting potential of five to seven exclusive leads that are more than just interested in a quote and willing to make an appointment. The latter generally leads to a conversion.
Just remember that your job as an agent is to keep two lists while building your business. The first list is existing customers and the second is potential customers. Both niches need to be serviced. The first niche is also valuable in providing you with leads, so it’s a win-win situation. Never neglect your existing customers to chase new leads. Your existing customers are your foundation and if you provide good service and products, they are likely to remain loyal to your agency for years to come.