To get you, your insurance agency noticed, you need social media and a quality website. If the website is designed with business in mind, conversions should follow.
Doing business in the 21st century means having a website. It does not mean you need to pay a fortune for having one designed, nor pay a fortune for registering your domain and finding a hosting service. For the top website builders for 2016, visit this link: http://www.top10webbuilders.com/?s1-google/s2-ca-search/s3-wix-review
The number one ranked website builder, SiteBuilder.com, and the second-ranked website builder, websitebuilder.com, offer the service for free. You can also visit GoDaddy.com and 1&1.com. Most websites also offer a custom, professional email. Check out the sites you visit and find the best deal. Websites do not need to be expensive. It’s all in how you market it that makes your business grow.
Speaking of marketing, you definitely need an email marketing system. There are a number of email marketing systems out there, such as Stay in Touch, Constantcontact.com and Campaigner.com. You may also check out other systems that would suit your requirements by checking out the top email marketing systems for 2015 at: http://www.pcmag.com/article2/0,2817,2453354,00.asp. Some are free and others priced as low as $10, and they all give you the tools you need to stay in touch with your existing and potential clients.
Don’t forget the other details that need tending to when it comes to online marketing, such as LinkedIn, Facebook and Google+. Get your social media presence looking as professional as your website and email marketing system. Make sure to set up and complete your LinkedIn profile, create a business page for your insurance agency in Facebook and get your agency signed up in Yahoo Local Listings, Bing Places, the Yellow Pages and Google Places, all for free.
Getting a handle on your social media presence is going to ensure your insurance agency gets the recognition it deserves. Follow that up with superlative marketing and you have a win-win situation.