Are you working on your marketing funnel? Or are you unsure where to even begin? If you’re new to marketing funnels, don’t worry, they are relatively easy concepts to understand and implement. A marketing funnel consists of 3 steps: turning investigators into leads, then turning leads into customers, and finally turning customers into ambassadors. It’s important to keep your marketing funnel flowing so you can continuously grow your business, so we’ll break down the marketing funnel flow so you can understand its structure, and can benefit from it.
1. Turn Investigators into Leads
Investigators are the people who visit your website looking for answers or help. Because investigators are in the “just-looking” stage, they will generally want to keep their commitment to a minimum.
To help convert investigators into leads, you’ll want to make sure that the call-to-action on your site is clear, and that it helps you to collect the information that you need to contact investigators and move them along in the sales funnel. This means your call-to-action shouldn’t simply be a “Call Now,” button; instead, your CTA should ideally encourage them to subscribe to your newsletter or ask you a question.
Once you have gotten in contact with an investigator and turned them into a lead, the next step is to convert them into a customer.
When trying to convert a lead into a customer, you’ll need to deliver content that is value-driven, timely, and convenient. You can opt for video content to answer questions and provide information, since people generally prefer to watch video content over reading a blog to look for their answers.
In addition, you should make sure that you have an email campaign that provides informational content regularly, so you can show you know your stuff, and that you are the person that leads can turn to for help.
3. Turn Customers into Ambassadors
Last but not least, you’ll need to turn your customers into ambassadors. When we say ambassadors, we mean the people who refer you to friends and family, and even strangers, which will create more business for you.
The best way to convert customers into ambassadors is to build stronger, longer-lasting relationships with your existing customers by providing great customer service. Improving customer satisfaction can mean different things for different people, but you should be thinking about developing more personal and authentic relationships and delivering engaging content, as well as simply being there for customers, answering questions, and reaching out not just during renewal time.
Being successful doesn’t happen overnight, and neither does moving people through your marketing funnel. But if you take the time to create a strong marketing funnel, you will be able to make your business grow a little bit faster!
In the meantime, if you’re looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.