One of the most competitive advantages you can have as an insurance agent is being reliable. If you say that you will do something, then keep your word. Whenever, you offer to provide something you need to do it.
Even if you do not know something it is crucial to you communicate that to your clients and let them know that you will find out. Being diligent, punctual and responsive are the key factors in great customer service.
If people can count on you to live by your word, give good service, always be there when you are needed and continually attend to your client’s needs, then that means you are reliable. This is a vital trait in the insurance sales business. It is a trait that people talk about. In today’s business milieu, word-of-mouth referrals are on the rise.
To take back more control of your business’ brand, start promoting more of your personality. This may sound counter intuitive, but is not. It is not because you are your business and a key part of its marketing strategy a strategy that relies on being reliable and trustworthy. It is just a slight shift of focus on what you emphasize. Be more personal.