As an agent, you understand that most people need a little hand-holding before they are willing to give their money away. If you want to turn a lead into a customer, then you must improve the efficiency of your sales funnel by nurturing your leads. This has to be a part of your sales process in order for a potential customer to become a paying customer. Nurturing leads is critical to your business’s success, and luckily, there are many effective ways to do this. One of the best ways to nurture leads is to work with Benepath. Benepath offers exclusive, real-time leads, meaning you’ll have no trouble getting in touch with them, and you’ll be able to get past that crucial first step of making contact. We’ve got the leads, and we’ve also got the best ways to nurture them – just ask our agents.
Studies show that 41% of consumers have switched services or companies at some point because they weren’t being treated in a personal way. Customers need to feel a connection, so personalize your interactions with your leads. Make sure to use their names when you communicate with them, and to listen carefully when they speak, so you can remember little details about them that you can bring in your next conversation. If you can, meet with your leads in person so you can let them know what you have to offer- a face-to-face meeting will always leave customers with a better impression than any other form of communication!
Benepath facilitates easy, personalized communication with leads. All of your prospects will receive a customized thank you page with your name and picture, so they’ll instantly be able to put a name to a face, and will be ready for your call. This seemingly small touch will start your interaction off on the right foot, and will make your leads feel like they’ve got a connection with you right off the bat.
“I absolutely love the Benepath exclusive leads. This program consistently brings me high quality leads who not only know that I am calling, they are typically eager to speak with me! Not only this, but Benepath truly stands behind their system and acts as a real partner. Since starting on the Benepath program my business has really picked up and I spend less time prospecting and more time selling. I would highly recommend the Benepath exclusive leads program to any agent.”
- Fred A.
Post Relevant & Conversational Content on Social Media
It’s hard to interest people in information that does not pertain to them or their needs. When you post content on social media, or when you send emails, try to include only highly relevant content that delivers value. Do not repeat information that your leads have seen or heard already. Switch it up, while at the same time revealing the value of your product. Adding valuable content about your product or service shows that you have a deep commitment to your business and to your relationship with your customers.
Use a Multi-Channel Strategy
Don’t stick to just using social media or drip-emailing campaigns. Use a combination of channels by providing links in your emails to your social media pages, blog posts, YouTube videos, podcasts, or webinars, as each of these channels provides access to new audiences. People are constantly on their cell phones, so you need to stay up-to-date and make sure they can access your content and connect with you through different channels. If you need suggestions on how to make this strategy work, talk to Benepath – we can help work out a successful strategy for your business.
“I have used leads in the past and had my own system of calling. I talked to Judy from Benepath and she taught me a follow system of calling, emailing and texting. I followed their system and was pleasantly surprised. Instead of having a contact rate of 20-40%, I was able to contact over 70% of their leads. Thank you for teaching that system to me.”
- Richard D.
Follow Up In a Timely Manner
Automated emails and social media posts are an easy way to help you reach large groups of prospects, but they’re not enough. You have to contact each lead separately, and follow up with them in a timely manner. A follow-up email or phone call is the best way to convert inbound leads into sales opportunities. A well-planned call is more effective than cold calling, which is why Benepath delivers real-time exclusive leads to our agents.
“I have received 52 leads from Benepath and have closed 37% of the leads. My recent story is I had a lead from November that is 70 years of age. I called her up after leaving several messages and I finally reached her and we had a great conversation and she scheduled to meet with me next week. This is proof never give up on a lead you have not reached, because you never know the circumstances. She apologized later in the conversation for never calling me back. I love this business of helping people, so never prejudge a lead. All leads need to be worked a lot to get an appointment and a sale. I don’t give them too much information in the first phone call, my goal is to get in front of them to close them. This is my style and my success story. The quality of the product is here at Benepath. Keep being persistent and you will start closing more leads.”
- Dale W.
Send Personalized Emails
Email marketing tools are cost-effective and allow you to automatically send out many emails at once. You should be sending emails regularly, about one email per week. Remember, though, to put your leads’ names on each email so they feel like you are not sending out a mass email, but rather one that is directed to them. Sending personalized emails is one of the most effective ways to nurture your leads, as personalized messages get 4-10 times the response that mass emails get. Simply putting a lead’s name on your email will make them feel that you care, and that the message is coming from a friend as opposed to from a salesman.
Use Lead Scoring
Lead scoring is a method by which you rank prospects on a scale. The scale is based on the value each lead represents – you can assign numeric values to marketing automation platforms such as social media interactions. The best way to determine the urgency of follow-ups or the need to nurture is by determining if the lead is ready, willing, and able. For example, if a lead is able and willing, but not ready, then you need to create an urgency for them to commit, with a discount or promotion, for example. But if a lead is ready and willing, but unable, then nurture the lead until they are ready and able.
“Wanted you to know that when it comes to leads, I have my own ideas about what makes a lead a good lead. Top of my list: I want to get the prospect on the phone as soon as possible after the lead shows up. If that doesn’t happen my chances of success start to fade. When I call the leads from Benepath, people are there to pick up the phone. Sometimes, they are a bit surprised that someone actually called so fast, and they are real prospects. “Wow, I just did that seconds ago!” is common. Of course, sometimes they need to be touched later for follow up but the point is that I now have the expectation from the moment I get the lead that I will get the person.”
- Kirby T.
When you work with Benepath, receiving reliable, exclusive leads is the easy part. We provide you with real-time leads through a secured process, and give you a customized thank you page so your leads will be ready for your call. This thank you page assures leads that they won’t be bounced around between agents, and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture the leads, we are behind you every step of the way. You’ll find, though, that our leads do not need much nurturing because they are ready to speak with you and buy your product! But if they do need some nurturing, then follow the effective ways mentioned above to seal the deal. To get more information, fill out the form below or call 866-368-0377.