Would you buy a product or service from a company with a bad reputation? Neither would we! Your business’ reputation plays a huge role in how people perceive you and your company, and in determining whether people will work with you. That’s why it’s important to make sure you have a stellar reputation, especially online. Customers will head online to check reviews and to see what other people’s experience with you has been before they even make contact with you. So to compete, you have to be more than just knowledgeable and trusted, you have to be savvy with your marketing strategy, and learn to manage your online reputation.
What Is Your Online Reputation?
These days, prospects can head online and find out almost anything they want to know about you and your business. They can check reviews, and see how you interact online on your social media accounts. All of this affects how your brand is perceived and will solidify your online reputation. That means you need to get it right the first time.
Tips to Manage Your Reputation
Offering excellent customer service online is the best way to create a great reputation, but you have to go beyond just selling to customers, and providing support to customers online. You should also have a website that provides a great user experience, you should post engaging content, and you should have interactions over social media that allow you to share your knowledge with leads in a helpful way. Think of questions that you would have if you were looking for insurance, and make sure you answer them.
Update Your Information
There’s something you might have overlooked that can damage your online reputation: having outdated information about your business posted online. Think of it this way: have you ever googled a company to check their hours, only to find out the business is closed even though it was supposed to be open? Or have you called the number provided, only to find out it’s the wrong number? Make sure your information is always up-to-date online, otherwise on to the next insurance agent prospective customers will go.
Most people don’t get past the first page in a Google search, so you want your business to end up on the first page when people search for insurance help. The best way to rank high on Google is to focus on SEO, so you can improve your search ranking. Creating engaging content and using key phrases people are searching for is a great start.
People are using social media for connecting, communication, and research more than ever, so all social media platforms can be effective marketing channels for your business. Use a scheduling tool to post regularly on your social media accounts, and engage with people who ask questions, making sure to promptly reply to any messages you receive. This includes engaging with people who haven’t had a great experience with you. It’s always best to respond to negative reviews quickly and politely to show customers that you care about them, and want to make things right.
Ask For Feedback
The best way to know how you are doing is to ask your customers! That way you can see where you need improvement and what you’re getting right. If you get positive feedback, ask if you can post their review online as a testimonial.
Your reputation is very important: no one wants to work with a company that has negative reviews or a less-than-glowing reputation. In the meantime, if you’re looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.