In today’s marketplace, we need to be mindful of the trend toward more personal service, easier access to the person actually selling a product and how we come across as agents to our existing and potential customers. In other words, we are not just marketing a health insurance policy, but also “US” personally and our record for great service.
Want to sell group health insurance to a number of companies that have subsidiaries? Use a conference line or an online meeting area and bring everyone together for your presentation and work the “room” like a top-selling professional agent that you are. Take any and all questions, ask for feedback, take notes, send information when it is called for and be the best you can be while handling the call. Make sure you also do a follow up with every company on that call to see if there is anything else you can help them with.
Make use of the tools at hand in the digital age and perhaps also consider some of the older methods to reach out and connect. Today, people are looking for good customer service and a seller they trust. Be that seller and your agency can grow steadily and turn a nice profit.