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Though a lot of communication these days is focused on social media platforms, messaging, and email, for insurance agents. Phone calls are still one of the most effective ways to reach customers. While emails, for example, are just text on a screen that your customers can easily ignore. Phone calls allow you to be personal…

We’re living in a time where technology moves at the speed of light. Snd being engaging online is a must for businesses. Social media platforms are essential tools for businesses to boost their marketing efforts and increase brand awareness. But when it comes to the business world, including the insurance industry, LinkedIn has become the…

Starting your own business can be both exciting and downright scary at the same time. But once you take that step and push yourself to do it, you will never regret it. You will find joy in not only being your boss, but also in watching your business change and grow over time. You might…

Your habits, whether good or bad, are a huge part of how you live your everyday life; in fact, 40% of your actions throughout each day are not based on conscious decisions, but come from the force of habit. These habits can spill over into your working life, too, and affect how you conduct your…

When it comes to selling insurance, the number one concern of customers is often something you don’t have much control over: price. Insurance companies set their prices, and you can only do so much to find an affordable plan for a customer. However, a skilled agent can make a sale by refocusing the conversation on…

It’s going to be the buzz word of the century.  COVID-19, The Coronavirus, The pandemic.  Right now, it has the world's economy in shambles and people are fearing for loved ones’ well-being.  It will go down as the great interruption of the 21st century. With schools shut down and businesses operating remotely, any sense of…

No one wants to pay more for insurance, but it is our unfortunate reality. Commercial insurance rates are rising, meaning higher premiums across the board for many businesses. Coverage affected ranges from Business Owner’s Policy to Worker’s Compensation. It is projected that prices will continue to rise throughout the rest of 2019. From underwriting to…

Yes, looks matter when it comes to marketing items such as letters, flyers, mailers and so forth. Was your campaign a memorable one with classy presentation, solid facts, and the personal touch? Or did you send out a piece that looked that all the other items already out there? Or was the piece kind of…

How do your phone communication skills size up according to your clients? Closing sales for insurance agents on the phone is hard enough, but if your phone call delivery is lacking in even one aspect, your efforts could be . We at Benepath want to help ensure your phone calls are as effective as possible,…

As and agent, your bottom line is one of the most important performance indicators to your business, but are you considering all the factors? In the lead business, we often hear a lot about agents return on investment (ROI) or their cost per acquisition (CPA). Though our communications, we discovered something that most agents don’t…

In internet marketing there is a variety of sources that help contribute to a company’s goals in marketing efforts. One of the most popular internet marketing platforms that is well utilized is a little platform called Google Ads, ever heard of it? Google Ads is a hot topic in internet marketing and has been for…

Seasonality affects every industry slightly different. Just like landscaping companies see more volume in warm months vs cold and tax consultants see more volume from December through April, the Insurance industry has a decline in interest from end of November through June. As seen above, search queries in Google that refer to Health Insurance gradually…

Seven seconds is the average length it takes to make a first impression. If you make a good first impression, the customer is more likely to take you seriously. Your attitude and presentation will determine if a customer will want to buy your product or not. Your voice and approach is more important than ever…

  Medicare Supplement is a great way to earn continuous income without putting in the extra work. The most important thing to consider when selling Medicare Supplement is that you get paid the same commission for 7 years! With that said, the leads that you purchase and the sales that you make are extremely valuable…

On October 12, 2017 President Trump signed an executive order that will dismantle the Affordable Care Act, also known as Obamacare. This order is meant to lower costs of and bring more healthcare options to millions of people. Trump called this new executive order the beginning of ridding America of Obamacare. Congress failed to “repeal…

Obamacare is expensive for one reason... ...it ended underwriting; the ability to deny coverage to people with health conditions. Unless Congress is willing to allow underwriting, nothing they will do will reduce premiums in the short run and it won't contain runaway health costs. This leaves us with the problem where there are millions of…

When selling insurance, the competition is going to be marketing the same or very similar policies to those you sell. The insurance industry is mature and the products tend to not change often. Therefore, the points you have to work with to sell and market your product efficiently are features and pricing. While it is…

Although it may feel sometimes that you are only reliant on yourself when selling insurance, that is not true. Numerous sources exist to help you get the knowledge and support you need. If you work for an insurance agency, reach out to your coworkers. Your agency has agents above and below you with knowledge and…