No one wants to cold call these days. It takes too much time for very little return.
If you are running your insurance business with the financial bottom line in mind (and really, who isn’t?), then you want to invest your money in solid health insurance leads. You have choices: regular leads, shared with other agents, or exclusive leads that only you get and semi-exclusive leads, not shared with as many other agents as the regular leads. Which will it be? For the best return on your investment in leads, the exclusive are primo. However, perhaps your budget does not allow for exclusive health insurance leads.
No worries. Choose semi-exclusive Pennsylvania health insurance leads. If you work them diligently, as you would with any good lead, you will make good headway in converting customers. The insurance market, as we all know, is highly competitive. You have to work hard for customers to get and keep them. Keep in mind that customer service is even more valuable these days than ever, and if you have an online presence, another good move, you need to keep it updated to capture customer’s attention.
It used to be that newspaper ads and even telemarketing were good tools to generate health insurance leads. These days, not so much. However, online advertising, ad banners, article marketing and even those annoying pop-up ads will bring in leads. But can you rely on them? Maybe yes. Maybe no. Leads come in different forms and a variety of quality ratings. For instance, if you wind up sharing leads with other agents, because that is what your budget will afford, you will lose sales. However, if you use exclusive or semi exclusive pre-screened and pre-qualified leads, you stand a good chance of making sales on a consistent basis.
Keep on top of the leads that come in, for the very simple reason that when they arrive, they are literally ‘hot off the presses,’ as people who just, in real time, filled out a form asking for information. They are waiting for you to call. If you delay, you may lose a sale because they have changed their minds or they called someone else.
The most important thing in making your insurance business a success is to use innovative systems and tools to make the most of your semi exclusive Pennsylvania health insurance leads. With high quality leads from a respected lead generation company, you are well on your way to abundance.
Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://demosite.benepath.net.