Paid traffic is a great way to grow your business, but after a while you might get tired of paying for leads. And we don’t blame you: not only is paid traffic a big investment, it’s not even guaranteed to work. For example, you can never be sure that people will want to click on an ad, and even if they do, you could still end up with irrelevant traffic.
However, there is a way to continue to grow your business and get noticed even more than you do with paid ads: organic traffic. How do you attract organic traffic? It’s simple: you need to create compelling content, like blogs and videos. Creating content is a great way to rank higher in Google searches, and to get more traffic and leads than you can with paid ads. Find out why organic traffic is better and how you can get started attracting it to your site.
Why Organic Traffic Is Better
The best thing about organic traffic is that it doesn’t cost you a penny! That being said, the one thing you might want to spend a little bit of money on is learning best practices for search engine optimization, or SEO, so you know you’re on the right track when it comes to using keywords and local searches. But once you learn the basics of SEO for your content, the rest is free – and once you start creating good content with relevant keywords, the higher your ranking will be on Google, or the more you will pop up in social media feeds.
Aside from helping you save money, using organic traffic will also allow more people to find out about you and your business, and will build your brand awareness. Remember, paid ads can be limited by Google based on your set budget; once you reach your budget, you won’t get any more traffic. But if you’re focusing on SEO and you’ve got a solid content strategy, Google’s algorithm will begin to show your site to anyone who it is relevant to.
Lastly, there are a lot of people out there who just don’t trust or want to click on paid ads, so if you’re just relying on paid ads, you could be missing out. Focusing on your organic traffic can help you attract the right kind of people who are searching for insurance or something relevant to your business, and targeting the right audience will lead to an increase in conversions!
It might seem intimidating to figure out ways to grow your business organically, but it can be done. What you need to focus on (after creating your website) is publishing articles and other types of content. You will need to:
- Write blogs and create videos, and post them on your website.
- Optimize your posts as much as possible by implementing a solid SEO strategy, including using keywords and local search terms.
- Share your content on social media, focusing on the platforms that are most relevant to your customer base (for example, older customers are more likely to use Facebook, while younger ones are more likely to use Instagram or Tik Tok). Use hashtags or other organic ways to promote it.
Don’t get discouraged if attracting more organic traffic takes a while, after all, it can take months to create content and get it out there. But once it’s done, you can expect long-term gain from it: not only will you increase your brand awareness and your customer base, but you will also save money on advertising!
If you are looking for more ready-to-buy leads, you can rely on Benepath. When you work with Benepath, receiving reliable, exclusive leads is the easy part: we provide you with real-time leads through a secure process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form above, or call 866-368-0377.