Creating Free Guides For Your Readers

People looking for tips on buying the right kind of insurance for their particular needs are always looking for credible guides to help them choose. You are an expert in insurance. You can blog about the subject with authority and can also package that knowledge as a free guide for your readers to download.

Instead of calling it the Ultimate Guide though, you might want to give it another name that conveys the same idea – a must-have guide for those needing health, final expense insurance, Medicare information all in one place. Perhaps try the “Complete Guide” or the “Essential Guide” to buying insurance. If you have a sense of humor you might also want to zip the title up a bit and name it the Very Last Guide You Will Ever Want or Need to buying Medicare supplements etc.

Each portion or section of your “Guide” can be the subject of multiple blogs posts. Talk about good exposure and marketing. It is worth a try.

Still Do Not Know What to Blog About?

For a company, such as an insurance agency the question is easy enough to answer. You need to understand: 1) what you are selling, 2) to whom you want to sell, and 3) what blog topics are relevant to both.

One way to do this with insurance statistics and information is to use a listicle – blogging with a purpose. Many bloggers and insurance agency marketers are not so much in love with listicles. However, they’re among the most popular articles online, provided they are well done, and clear and clever in how the information being conveyed is laid out. Sure, they have their pros and cons. All forms of content marketing do have pros and cons.

A listicle is shareable, visual, brief, fun and trendy. Just make sure it is done professionally and contains key information you want to share with your clients. Cater to your niche audience, and to their curiosities about insurance, what it does cover, what it does not cover, why it is important, and give them helpful answers. Common sense answers using real life experiences from your insurance customers help you to create a popular blog.

The more popular your blog is, the more business you get a chance to convert. Win-win!

Want to be Successful Selling Insurance? You Need a Consistent Way to Market Product

Selling insurance can be a challenge. No one would really argue with you on that point. That said, if you have the right attitude, the requisite training and stellar leads, nothing is going to hold you back on your way to the top.

What do you need to get to the pinnacle achieve success? One of the things is a blog and not a blog that only gets posts sporadically, if at all. You want a blog that is current, relevant, in plain English, filled with up-to-the-minute news about the insurance industry and how it affects various customers.

Say you sell Medicare supplements. Your blog needs to be right on point, contain the best information you have that is current, a way to contact you with questions and links to pertinent information for readers. Use short videos and clear, eye-catching photos. Make the content shine and have it written from the viewpoint of the consumer, because, after all, they are the ones who need your product.

This is your chance to stand out from the competition and provide the kind of information older Americans need and want prior to making a decision about what Medicare supplement is right for them. Market educationally on a consistent basis and success is yours.

Content Marketing and Social Media Are Insurance Agents’ Best Friends

You may have heard this already, but it never hurts to hear it again. Social media and content marketing are still big. It’s just the way you use them that changes. Do you keep up with the changes?

It’s no secret that if you want to grow an insurance agency you need the tools and the ability to achieve success. Of course, tools alone do not guarantee that you will succeed, but tools combined with smart choices and a solid grasp of how to grow a business will get you where you want to go.

One of the first things you need to learn and do consistently is to write good copy. Can’t write to save your soul? Hire it out. Your business depends on it. Good writing has the ability to generate leads. Everything is connected when you are growing and running an insurance agency. Writing good content helps you on social media, online, in blogs, for speeches and even for presentations for prospective clients. Social media use and content marketing are crucial. Do not treat them like separate “tasks.”

There are some marketing gurus out there who insist that you need not spend money to get leads. While that may be a route you are tempted to take, here is one very good reason why that is not a good idea: lead quality. If you don’t get good leads, you waste more time on the phone trying to connect and sell than if you spent strategic marketing dollars to get pre-qualified solid leads from a lead generation company. You’re familiar with the old axiom that goes: “Time is money.” This is particularly true when it comes to working insurance leads.

This is not to say you cannot find your own leads. By all means, try that if you feel moved to attempt it. It might be worth comparing your results at the end of the day. But if you want to kickstart your business and keep it growing, buying exclusive insurance leads is the guaranteed way to go, provided you do the work to convert the lead. Remember, good leads alone do not mean business for you. However, good leads along with excellent sales skills ups the ante on being successful sooner.

Just remember that the core skill you must have is the ability to write (or hire out) content and market it skillfully in places such as your blog (you do have one don’t you?), on your website, in writing articles, news releases, in brochures and even in ad mail campaigns. The power of the well written word is something that still moves people to action. Combine smart marketing with a wicked ability to handle and source good, solid leads, and success will be yours.


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