If you’re running an agency, you’re probably constantly investing in ways to market your agency so that you can build your customer list. One of the things you’ve most likely invested in is a website, which is one of the best ways to get your business noticed, and bring traffic to it. But your website has to be done right for you to reap the benefits of it! Remember, it’s not just about having the right information on your site, you also need to make sure it’s well designed and easy to navigate. The best way for your website to be appealing to leads and customers, and to attract more visitors, is by making sure you have the following 4 things.
1. Professional Design
One very important element of a successful website is a professional design. A polished, professional-looking website tells your visitors that you are an experienced insurance agent and that you take your work seriously.
Make sure that your graphics and images are sleek and modern, and that your content presents your business in the right light – remember, it’s all about how your customers perceive your agency! In addition, your logo should look professional, with the right fonts and colors.
Finally, one of the most important things (which many people overlook) is that your website needs to look good on, and be optimized for, both desktops and mobile devices. Be aware that sometimes a website will not be correctly aligned on a cell phone, or images might not show up, so you need to constantly monitor your site.
The saying “content is king” holds very true for almost any business, and it’s especially true for an insurance agency. Because you provide a specific service, and you want to make sure that people know you are knowledgeable about your field, you have to offer up great content that educates and informs.
Remember, a lot of people that come to your website don’t understand the insurance industry, which is why they are seeking your help. Make sure that your website not only offers information about the type of insurance products that you sell, but that it also answers your customers’ questions, and gives the impression that you are the right person to turn to for help.
3. Easy Navigation
Have you ever been to a website and found yourself having to search through the whole site just to find an answer that you were looking for, or for contact information? Make sure this doesn’t happen to your customers! Your website should not only be professional looking, but also easy to navigate, with all the answers and information your customers need available with a click of a button.
Branding is the anchor for all of your marketing efforts, so make sure your brand is well represented on your website, especially since your website is the first point of contact for many people. There needs to be a common element in your website design, content, and methods of creating audience engagement.
When was the last time you updated your website? Have you checked it recently on both a laptop and a mobile device? Have you added content that is up-to-date and informative? Whether you are building a website or currently have one, make sure to check that your site has everything needed to create a good user experience, one that shows you are knowledgeable in your trade and can provide the help customers are looking for. If you have a strong online presence and can answer the questions people have, you will be the person they turn to when they are ready to buy insurance.
If you are looking to grow your business, Benepath can help! We offer exclusive leads who are ready to buy, all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.