Just when you thought cold calling, or using the phone in making a sale is dead, along comes the reality of impersonalization in a digital world. Nowadays many people are longing to connect to someone who can call them and actually “talk” to them, not text or Snapchat or FB, but an honest-to-goodness discussion with a live person. So consider using the phone (landline) or cellphone more often to engage with an existing or potential client.
Digital marketing, while useful, quick and relatively inexpensive, is hardly “personal,” and may consumers now want a personal component to any sales transaction they undertake. Be a part of that change and see how your insurance agency starts to get more customers because they appreciate the “personal” service. It’s worth a try.