Email marketing campaigns, just like all marketing, need to be targeting various segments of your insurance agencies’ audience. Any and all information you put out there needs to be useful to the clientele you want to focus on.
Targeting email marketing campaigns by population segment is important. You cannot send out a general, blanket email because some or all of the information will not interest all of your clients and potential leads. Emails that are too general will fall flat on those who are not interested in what you are selling. Therefore, both the content of the email and, most importantly, the subject line need to be composed in such a way as to entice the segment of your audience that you are targeting.
So, if your target audience includes seniors and the elderly, subject lines like, “New Medicare Deadlines Coming into Effect Soon” or “Medigap is now Offering More Choices than Ever” are going to be a good fit. These subject lines tackle topics that impact the older segment of the population. Titles like these clearly indicate the point of the email. In other words, those are relevant subject lines and those targeted are likely to open the email.