At Benepath, we strive to provide leads that our clients disposition as most likely to be closed. In our experience, we have found great success in leads that come through search engines to our websites and fill out forms. However, this “simple” process is often more difficult than one may think it to be.
We have recently implemented software that gathers data from our site to understand what the behaviors of those visiting our site are. The results that this software has captured has been nothing short of thought provoking.
With the discoveries made from this software, we are receiving a deeper understanding of consumer behavior on our site. With this data, we plan on improving our consumer facing form experience. These changes should improve our forms’ submit rate and increase the volume of submissions overall. Ultimately, this will improve the quality and quantity of leads we can provide to your business, because together we succeed.