The best platform for selling directly to consumers is Facebook. Those exclusive insurance leads you bought from benepath.net? Look them up on Facebook first to get a sense of who they are and their family background. This is an outstanding way to sell personal lines.
Set up a professional company page on Facebook and market online using the information you received from the leads you bought. Of course you would call a lead first and have a chat, not a sales pitch kind of chat, but the kind of conversation that tells a prospective client you are personable, approachable, know your stuff and offer good customer service. Follow-ups via Facebook are well worth time, plus you have the ability to send files and information if needed.
Also consider Google + and be consistent about posting relevant and informative material. Even though Google + numbers are lower than Facebook and there may be some overlap, there are still going to be potential customers on it that would be interested in what you have to offer.