Keep your messages and videos short. The shorter the better. Landing pages that go on for miles are not appreciated by those who want the bottom line as soon as possible. If people are accessing your offerings on a smartphone screen, long pages are a monumental pain. Tailor what you have to say, and learn to use a minimal-word email that gives your material a personal touch and feel.
Instead of saying, “We trust this email finds you well today and hope that you take the time to learn more about our products and pricing for various policies that may suit your needs,” try “How are you today? Enjoy our latest dynamic lineup of insurance policies.” Don’t write a book. No one has time to read it. Be smart. Be quick. Be succinct. Be on top of all your products. Customers appreciate that.