One of the best ways to keep in touch, get information out there and let everyone know your customer service is top-notch, is to do your own monthly newsletter and have some fun with it. Include stories about other people who were looking for group insurance, and how they ended up buying from you. Make sure there are pictures and the copy is clean, fresh and crisp and tells the story accurately. Include information about the various group insurance plans you handle and provide examples of how they may work for your customers.
The more information you can provide a potential group insurance sales leads, the better you look compared to the competition. That is your sales edge, and something you want to maintain before, during and after the sale. Keep working your leads. Keep in touch. Keep them interested and coming back for more. It is simple to do, and pays off in the long run in sales.