Do Not Be in a Rush When You Join a Social Media Platform

When you first join any social media platform you may be feeling excited and eager to begin posting nonstop. While that sounds appealing, do not jump right in to posting on your social media platform(s). Give yourself time to familiarize yourself with the social media platform. Read what others say, how they say it and study what posts get the most attention.

Taking your time to get a good sense of how the social media platform works saves you the possible later anguish of running afoul of the group rules. For instance, if the platform has certain rules about posting videos or making sales pitches, it is imperative those rules are followed. Taking your time to decide what to do is the smartest thing possible when you are marketing your business online. Selling insurance online is different than knocking on doors, cold calling leads or even buying good leads.

Remember, you are not just selling insurance. You are also selling you. So take the time to be approachable, teach people about insurance, answer questions, be helpful and be personable. The more people read your posts, the better they feel they know you. If you build an online rapport, chances are they are more likely to buy a policy from you later when they need one. In other words, do not just market a policy. Market yourself as well.

Know Thy Social Media to Make Sales

This cannot be emphasized enough. Knowing the platform you choose to work is key. Having extensive knowledge on what it does and does not do, whom it attracts, what subjects are discussed and how other people market on it is important to anyone marketing online. While it may be fun, you are also there to sell insurance, meet new people, talk to others about insurance and educate others online about what you sell and showcase your expertise.

The reason you want to spend time learning the platform you want to use is because each platform has its own protocol and if you do not follow it or walk outside the lines of what it considered to be acceptable, you may be booted off. Spend time researching, reading what others post, how they word things, what pictures they use, do they use short or longer videos or gifs, and what other kinds of information do they share.

This cannot be said enough, study posts made by others to see what makes them popular. Imitate the best practices. But, do not forget to experiment a little with what you publish online. Remember that every business has a unique audience and that audience will prefer different content.

The time you spend learning how to use and interact with your chosen social media platform will yield success to you gaining new leads and making sales. Trial and error and patience is the key to success in selling insurance on social media.


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