Are You A Problem Solver? Then Selling Insurance Is For You

You have no doubt heard that old saying: “Don’t bring me problems. Bring me solutions.” This is applicable in selling insurance as well. Customers do not want to hear, “We don’t have a policy that can do what you want,” or “Your family cannot be covered under this policy. You need a more expensive one.”

When people are ready to buy insurance, for example, Medicare/Medigap, they do not want to hear how complicated it is, when the deadlines are, why they cannot have what they want or that they are going to have to do without things. This is a problem for you to solve. The best agent will dig in and find the best deal they can for their client with as many benefits as possible.

Your job is to solve the problems of those applying for health insurance, not create them. Sure, some policies may not fit the person shopping, but there is always something, somewhere that be the ticket for them. While it may not be 100 percent on the money of what they wanted, if you can offer them a solution that is very close to what they envision, it is a win-win.

How Many Social Media Platforms Should You Invest In?

Moving on to add in another social platform to help you sell insurance is a strictly personal choice. If you choose and learn and use one particular social media platform that you like and it converts for you, you want to replicate that success with another platform. The difficulty is choosing what you like and to do that, you need to experiment with various other forms of social media to find out what you like.

Let’s say you really like Facebook but want to also use Instagram. Those are two different platforms that typically have vastly different audience demographics. Let’s also say you want to reach older people who are about to turn 65 because your insurance niche is Medicare and Medigap.

Facebook does tend to have a fair number of older users, while Instagram may have older users, but their biggest demographic group is made up from males between the ages of 18-24. In fact, 60.4 percent of all users are between 18 and 24 and 90 percent of Instagram users are younger than 35. Based on those statistics you would likely not have much success reaching and selling to your Medicare target group on Instagram. If one platform turns out to not be the best place for your business, there are many more to choose from. You may also consider a different platform that is popular with the older population of Americans.

The most important thing for you to do with your marketing dollars is to do solid demographic and social media platform research. Know where your target audience is. Only then, you will be able to choose what works best for you and your business.

Why A Lead Generation Company Using Dedicated Medicare Supplemental Insurance Forms Is Best

The main reason to buy leads culled from Medicare supplemental insurance forms is that those forms actually ask consumers if they are looking for Medicare supplements, if they are looking for Medicare Advantage or Medigap coverage and if they are covered under Medicare Part A & B.

The answers to those questions tell an agent right away that the individual who filled out the form is actually searching for Medicare information and he or she is in the market to buy a policy. Additionally, with all the extra information on the forms it makes calling such a lead a lot easier.

Selling insurance can be a tough gig, that’s for sure. However, if you buy pre-qualified, pre-screened leads that come in real-time when you want them, that’s a win-win situation.

Frantic to Get Large Numbers of Leads?

Leads are the uncontested lifeblood of your insurance agency – the best way to grow. So what are some of the best ways to attract new customers?

Most agents will often focus on attempting to obtain as many leads as possible. However, hasty connections are not likely to produce the results expected. Part of insurance marketing is forming lasting relationships with leads.

To find and keep the best leads, agents need to develop the right offers for the appropriate groups of leads. For example, developing the most well suited pricing and policy combination for seniors in need of Medicare/Medigap coverage.

Creating a strategy that is well suited to every group of leads, pays off by getting your agency new leads and creating lasting relationships. Developing a focused strategy, rather than running frantically trying to sell just about everything to anyone, will grow your agency as a trusted source of insurance.


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