How Many Social Media Platforms Should You Invest In?

Moving on to add in another social platform to help you sell insurance is a strictly personal choice. If you choose and learn and use one particular social media platform that you like and it converts for you, you want to replicate that success with another platform. The difficulty is choosing what you like and to do that, you need to experiment with various other forms of social media to find out what you like.

Let’s say you really like Facebook but want to also use Instagram. Those are two different platforms that typically have vastly different audience demographics. Let’s also say you want to reach older people who are about to turn 65 because your insurance niche is Medicare and Medigap.

Facebook does tend to have a fair number of older users, while Instagram may have older users, but their biggest demographic group is made up from males between the ages of 18-24. In fact, 60.4 percent of all users are between 18 and 24 and 90 percent of Instagram users are younger than 35. Based on those statistics you would likely not have much success reaching and selling to your Medicare target group on Instagram. If one platform turns out to not be the best place for your business, there are many more to choose from. You may also consider a different platform that is popular with the older population of Americans.

The most important thing for you to do with your marketing dollars is to do solid demographic and social media platform research. Know where your target audience is. Only then, you will be able to choose what works best for you and your business.

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