Don’t waste precious marketing opportunities by not having the right kind of presence online

Even if you do smart marketing by purchasing pre-screened insurance leads from a lead generation company, you need to have an online presence — online and offline. Use your social media presence and addresses on all of your offline marketing materials, such as letterhead, business cards and various other print media. And don’t forget the…

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Final Expense Leads — Work Them Diligently to Grow Your Agency

Selling insurance is difficult, but there are ways to succeed. Do not give up on yourself, because all things are possible when it comes to selling insurance. One of the biggest reasons agents fail is because they give up on themselves and decide they cannot sell final expense insurance, that no one wants it and…

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Buying insurance leads online means working leads online — be a smart marketer to convert leads

The smartest thing to do before buying any insurance leads from a lead generation company is to know your customers and understand what they want and need. Having a good idea of their financial shape is also a good idea, if possible. You need to understand their decision chain, and by this we mean what…

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Health insurance leads are pretty good sources of income

People still want private insurance. That’s a given. There are many who still do not want to use health insurance exchanges and because of that, you have a good opportunity to still get out there and sell health insurance. You are providing something that people want, need and are willing to pay for in this…

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Group insurance leads may not pay off right away

It should come as no surprise to a seasoned insurance agent that group insurance leads do not always pay off, at least not right away. This isn’t at all unusual because when a big-ticket item like group insurance is being contemplated the prospective buyer usually wants to get as much information as they can before…

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Blogging the lines — another way to market insurance

What if you sell a variety of lines? Say, commercial and group benefit lines? And you also sell personal lines, such as final expense or term insurance and you want to harness the power of social media to get the word out about your agency and products. A blog is your ticket, but it has…

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Health insurance leads work wonders for your business, provided you know your products

There is no sense in buying health insurance leads if you are not going to spend the time to learn about every product you carry. Customers will ask you about the products when you contact them. If you don’t know what you are selling or how it will suit a potential client, don’t kid yourself…

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It is all about YOU and not just the lead

No matter where you find your leads, how many you buy, where they are located and so forth, the lead itself is only a part of the equation. If you do not work the lead, it dies. It’s just that simple. If a lead comes in that happens to be in real-time, then you need…

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When a lead generation company says their leads are less than 24 hours old and hot off the internet, read the fine print on their website VERY carefully

Unless a lead generation company offers real-time leads and means it, leads are never 24-hours old or less. This is a physical impossibility due to the fact that it takes detailed work to get the leads off the internet, gather them, classify them, upload them to a spreadsheet, package them and then market them. The…

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When lead generation companies say no incentives were offered for the leads

This is a tricky one. When lead generation companies tell you that no incentives were offered for the leads you are about to buy, they are telling you that the leads did not receive any incentive (like a free iPad) to fill out a survey. Maybe yes. Maybe no. The tricky thing is, most lead…

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The lead generation company says they are selling targeted leads to your health insurance niche

Oh really? Do not even try this one out. Here is why. One of several ways to rip a lead or two off the internet is to ensure a pop-up window pops up asking you a question. Let’s, for the sake of argument, say the question is asking you if you want more information on…

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Most Lead Companies Don’t Generate Their Own Leads

No, they do not generate their own leads. They buy them and resell them. Just about 90 percent of the lead generation companies online today do not garner their own leads. Do the math. If these companies are buying leads that have already been worked and they resell them to you, then you are likely…

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It Is What is Done with the Insurance Lead that Truly Counts

Leads in the insurance business are gold, provided they are worked properly and with due diligence. However, it is best to remember that the lead itself does not count as much as what the insurance agent does with it. What is an insurance lead and how do you work it? If you are reading this…

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You Could Be Your Own Health Insurance Lead Generator, but Is It Worth the Time?

Why buy health insurance leads when you could generate your own? Good question. But look before you leap. Online marketers always make out that there is a huge secret to marketing online. That’s actually a whole lot of hooey. Marketing online takes work, good leads and dedication — period. That’s no secret. But what about…

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Quotes Help Sell Insurance but May Reduce Commissions: Get Smart

If you spend all day providing quotes but at the end of the week have nothing to show for it other than several messages indicating that people are not ready to buy yet, your commissions are suffering. Get smart. Many new insurance agents feel that in order to get leads, they need to be on…

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Listen to Customer’s Dreams

Remember that your potential and existing customers have dreams, hopes and plans, just like you. Put yourself in their shoes and figure out what they would want to know, what they need to buy to protect their family and how to have financial security for them if something happened. Listen to the dreams. Often therein…

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Insurance Leads are Looking for Something. What is it?

Remember a lead looking for insurance is looking for something in particular. You need to find out what that something is to be of service to them. Are they looking for financial security for their family if something happens to them? Do they want death benefits? Term insurance? Insurance for their children? Medicare supplements? Enrolment…

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Sourcing Insurance Leads on your Own May Cause Ulcers

Almost every insurance agent in the business has, at one time or another, tried to source leads on his or her own. Some succeed. Most do not unless they opt to buy leads from a lead generation company. Sure, some lead generation companies have terrible reputations and if you buy leads from them, expect the…

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