If it’s boring and even you don’t really recall the last campaign you sent out, it’s time to make some changes to your marketing strategy. If you want to figure out why your last perhaps not so successful marketing campaign, was a bust, ask yourself a couple of questions (we have more for you in later posts).
The first question you want to start with is “Aside from a policy feature you happen to provide and promote, what is unique in your marketing letter that makes it stand out in the marketplace?” Be brutally honest in your answer, as an honest assessment of a campaign lays the groundwork for a future successful one.
The second question to ask yourself is: “Was my insurance marketing letter only about features and benefits?” If it was, then you missed a golden opportunity to create a memorable piece by relating to potential conversions in a personal manner. This is relationship marketing and it is quite successful in selling not just a “product” but also the person selling the product.
If a potential buyer can relate to the person behind the insurance policy and come to trust and rely on them, selling a policy is not that difficult.