Email marketing campaigns are valuable to both the insurance agency and their clients or potential leads. Through such a campaign, an agency can provide useful and essential information about various insurance topics. However, the topic of insurance can get complicated and complex. Therefore, it is important to remember to keep these campaigns simple and easy to understand.
Sometimes an insurance topic needs to be boiled down into something simple and easy to digest. This is the time for agents to ensure that the information in the email marketing campaign is understandable to just about everyone. Make sure that the information in the email is easy to comprehend and is consistent with the information in the subject line of the email.
The relationship between the subject line and the content of the email marketing campaign is important to any successful email campaign. A subject line that does not correspond with the information within the email is an annoyance to readers. Therefore, the subject line is no place for promises of something and then have the email body content say something entirely different.
In other words, the intention of the subject line should match the content of the body of your email and vice versa, the content of the body of your email should match the subject line. Congruity is important. The subject line should be the lead to your email content.
Leverage timely topics in the insurance industry and make sure the subject line is your lead. Remember to measure the results of your campaigns for opens, click-throughs and opt-outs. Testing is an essential part of all email campaigns and once you get used to it, your campaigns are going to be more successful.