Know your audience: How to market your agency on the internet

A well-planned marketing strategy will help your agency generate a customer base. Your marketing strategy needs to be your marketing strategy.

The first step in marketing is figuring out where your audience is. Most people today are active users of the internet and social media. Therefore, a strong internet presence will be beneficial to your agency.

Create an agency website. A well-designed website is most often the first thing prospective clients will see. Make sure that the content on your website is correct, informative and interesting. Furthermore, ensure your website is well-designed with attention to colors, fonts and layout.

Go mobile. Increasingly people use their cellphones to navigate the web. Therefore, make sure that your website is mobile-friendly. Make sure that the mobile version of your website is easy to navigate on a smaller screen.

Utilize social media. Engage in active posting on social media platforms like LinkedIn, Facebook and Twitter. Staying active on social media by sharing stories and articles will help ensure flow of potential leads.

Use podcasts, webinars and slide shares. Podcasts, webinars and slide shares are an effective education tool. These are inexpensive tools to educate your audience.

Purchase online advertisements. Your agency can chose to create a banner or use a pay-per-click ad. This will allow users form all around the web to view your ad.

A strong online presence is important. Remember that your business is to help others by selling insurance. If your focus is not in the right place, it will be difficult to grow your internet audience.

Lead Types

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