Getting your message seen online: Part four

Make sure your online message is personal for everyone that hears it.

Sound impossible? It’s not. Speak so that viewers and readers feel you are talking directly to them. To accomplish that, you don’t want to refer to “viewers” or “everyone.” Use the second person instead, and address your audience as “you.”

For example: “Thank you so much for reading this email. I want to offer you something that can benefit for your family’s future — life insurance to protect your financial viability.”

Write and talk like you are sending a personal email or sitting across the table sharing coffee.

The human touch makes sales, not the best website, the best marketing tools or the most policies. If you are personable and approachable, your sales will grow.

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