Health insurance exchanges are not related to Medicare. If you plan things the right way and make the serendipitous move to sell Medicare supplements, your agency will grow rapidly. It is a captive market; older Americans are preparing in advance to obtain Medicare or need Medicare supplements to close any gaps they may have in coverage. Either way, you can offer them coverage they need when options are limited.
Medicare supplement customers will typically stay with your agency for a long, long time — provided that you offer them the best of customer service, answer their questions to the best of your ability, help them with claims, make suggestions that will help them save money and act as a knowledgeable, approachable center of support. Medicare supplement leads can help an insurance agency succeed. Everyone either will need the supplements soon or already need it now. Make the most of the market and follow this trend in sales.