Seriously, if you had a dime for every time you talked to another agent about exclusive insurance leads, you’d probably be a millionaire by now. Yes, it is true there are some unscrupulous lead generation companies online that will sell you poor leads that are often invalid or outdated. Why do they do that? Usually they do that because they can and no one has had much luck stopping them. It also has a lot to do with the reality that there are agents who will only spend just so much and no more on leads. These agents usually end up with the leads that go nowhere and wonder why they aren’t making as much money as they had hoped.
If you’re running your own business, you want to make the best decisions now, for the future. You want exclusive insurance leads that will pay off and build the foundation for your agency. You know it’s a waste of time to throw away money on leads that won’t pay off. Even if they are cheaper, you end up spending at least four times more to get another batch of poor leads to ‘maybe’ find one or two that will buy. Go with where the gold is. You won’t regret the choice.