Harness the Power of Referrals

If you’re a small business owner, you’re no stranger to hard work, learning curves, and passion. However, most owners don’t capitalize on their most powerful asset: referrals, and a solid system. These are the people that can make or break your business. 

Referrals are your networking system. It’s a group of friends, happy customers, and allies that are willing to vet you to clients. Other than that, it’s a recommendation display that shows a customer you’re worth investing their time and money into.

It seems simple enough, but most companies don’t implement this properly. Skip to the front of the line with our tips.

referral system shown as a light bulb with thought bubbles
It all begins with you. Take your company to the next level with an expanded network.

1. Make a Promise

Referrals mean nothing if you can’t deliver. The first and most basic step is to prove your worth. This means being amazing at your job.

Every business will be different, so make sure you’re delivering your best every day. Stay on top of market trends, communicate effectively, and be honest. With these tenets, you will build a reputation of integrity, and that in itself will speak volumes.

Bottom line: promise your referrals excellence.

2. Tailor Your Referrals

Doing good work is essential, but having the right people in your network can channel your reputation to the right audiences. You don’t want to be fishing in the wrong pond, so to speak. You will not reel in any prospects.

Use our incredible modern technology to build your network. Before you reach out, check their profiles and confirm you want these people in your network This includes coworkers, family, and academic colleagues.

After finding them, hand them exactly what you want to be referred. This means taking snapshots, documents, and other representations of your work, refining it to look the best, and then giving it to your referrers. If they know what to say to best highlight your product or service, then you can rest assured the delivery to prospective clients will go smoothly. 

game pieces of every color making up a referral system
Combining all these steps together will not only grow your business, but it’ll also grow your friendships.

Important note: make sure to add why you are unique in the business. Your profile’s personal spin is the easiest way to connect with people.

For example, if you mention you’re a foodie in your Twitter profile, perhaps you can make a connection with a work prospect through your shared interest. A recipe exchange can be what stands out because you not only make a sale, you make a friend.

3. Be Part of the Process

Like anything, marketing is all about the give and take. If you want people to refer you, be willing to refer them back.

This way, you are building a trusted network, an “I’ll scratch your back if you scratch mine” system. It’s not just about making as many sales as possible but creating a series of trusting relationships (or building friendships) so that everyone’s needs are met. This involves being picky with whom you share your business with, where you ask for referrals, and then keeping your network up to date.

Make sure to show gratitude when you get successful work from your referral system. Follow-up with people that give you a hand by sending thank-you notes or thoughtful gifts. 

One last note is to set your referral system in a measurable document. Either keep a notebook or use an app to track which referrals are giving value. If something isn’t working out as well as you hoped, don’t be afraid to trim your network down. After all, these techniques won’t work as well if you aren’t doing your part to maintain.

Ever Thought About These Tips For Insurance Marketing?

While the internet is saturated with insurance marketing advice, there are a few established techniques that any insurance agent can implement into their marketing strategy.

Keychain tags are one of the oldest tricks in the book. Insurance agents can find benefit in providing keychains to their customers. Offering keychain tags can make sure clients have your contact information readily available when they need it – like if they have an accident or a house fire. Customers will appreciate having your contact information if they are faced with an emergency. In unpredictable weather, — like foods, hurricanes or tornadoes — in earthquake areas, or even after an accident requiring medical attention insurance is a must. Make sure your clients know how to get a hold of you fast.

This next tip is a great tip for existing clients, particularly those with a cell phones, tablet or other form of e-device. Encourage clients to program your insurance agency number and your business cellphone number into their devices in case they have a claim or a billing question. Imagine that someone asks them for the name of a good insurance agent and they have your information right at their fingertips.

Maybe you find yourself with some business, but would like to receive more referrals? If so, then ask for them. However, getting referrals is not that easy, as clients will not give you a referral if they did not receive the adequate amount of attention. As it turns out, many agents do not keep in touch with clients on a regular basis and check to see how they are doing. This is not a good strategy for you get referrals. To successfully obtain referrals, build relationships with your clients and always provide great customer service. And if you are out of ideas on how to get referrals, check out this website that lays out how agents can get more referrals.

If you need more resources on marketing an insurance agency on your own, then check out the Insurance Website Marketing Bible here: http://insurancewebsitebible.com/. It is free for insurance agents and has many other helpful marketing tactics and suggestions.

More Insurance Marketing Tips

So, you want to do something different in marketing your insurance agency. What could you possibly do to capture people’s attention? Here are a few tips to consider.

If you want referrals, think emergency info wallet cards. Make sure to have accurate contact information on them for all local emergency services such as police, fire and poison control. Add your agency’s contact information and the phone number people can call for claims. Who would not want to have this kind of card ready to use in the case of an emergency?

It is important to have contact information on display, one of the best places to feature your contact information is in your email signature, so make sure you create one and add every way you have to contact you, including your website, Twitter, Instagram, Facebook etc.

Another promotional idea that captures people’s attention is an agency mascot. If you have an animal that can do mascot duty during the day – a cat or dog – go for it. Make them the official greeter when people come to the agency. Or, opt for a mascot costume, dress it with an agency T-shirt and go to community events. Add videos of the mascot to all your social media accounts.
Who said marketing insurance had to be a drag?

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