Are You Not Generating Enough Income Selling Insurance?

Selling health insurance can be difficult. However, as with a lot of things, how difficult selling insurance gets is in many ways actually up to you.

If you can follow a marketing plan and make a difference every single day, then the customers gravitate to you.

For instance to generate a higher income, make sure you market the smart way and one of those ways is to become a genuine expert to position yourself to possible clients. Have the answers they need right at your fingertips and if they ask a question that you are not certain about, hop right on it and get right back to them with the answer. Marketing is not just about selling policies, it is also about selling you and that is called relationship marketing.

Make an impression on existing and potential clients and your income is going to go up.

Insurance Marketing Made Simple With Planning

A well thought out marketing plan can make or break an insurance business.

We all know that if we want to grow a successful insurance agency, we need to have a steady stream of leads to work and follow up. To do that, you need to always have a marketing plan. Yes, you need to plan to be successful, but surprisingly, not too many people do that. Planning is strongly advised in your business and personal life, but for this article we are covering the value of having a marketing plan for your insurance agency.

One of the most important things to constantly do is test, test, test and then test again. We mean test all of your marketing methods. Your idea might be terrific but if you do not measure/test it small, you will never truly know if it would work large. Start with a small test and gauge the responses to see if it has the potential to work or not. So, that means test your ad copy, incentives to buy, headlines and other content.

No, you do not test it all at once. You test it one idea at a time. If the first item being tested needs a change, then only make one change. If you do not do it that way, you will not know what is working and what is not. Here is a quick list of what to be testing, constantly: different response forms, various headlines, different guarantees, various newspaper/billboard ads and test different offers. The list is endless, so make sure you have your list ready to go and stick to it.

What niche are you intending to market in? If you do not know, it is time to get smart and use target marketing. First figure out your niche – say Medicare/Medigap or final expense insurance, then target that market into segments. Segments can include: spending habits, demographics, shopping patterns, goals, etc. You can segment your order for leads to cover the various areas you want to target.

Once you are set up with your marketing plan for success, you will need to monitor the progress of your strategy. When needed, you might have to adjust and alter your strategy in order to obtain the results you are seeking. From there things are going to go smoothly on the road to growing a thriving insurance agency.

Do you have a marketing action plan?

Planning for success is not a simple. In fact, establishing a plan of action for your agency is a multi-part plan.

First, to create an action plan you need to know what your agency is missing. Why, for example, your firm may not be growing and expanding at a rate that you envisioned. To do this, you will need to take a hard look at your existing marketing efforts.

Second, once you have found the part of your marketing campaign that is not working, you will need to do research on other available marketing campaigns. For example, if your goal is to sell health insurance to at least 200 policies in two months, how are you going to do that? Are you going to run a marketing campaign? A direct mail campaign? Newspaper ads? Radio? TV? Presentations? Networking? Or a combination of some or all of the above?

Once you research available marketing campaign you will need to begin the process of testing. To find the best marketing campaign that will ensure that your agency meets its goals, you will need to test each of your marketing choices one at a time.

Not having a plan of action in place, a backup plan and a quality product will slow down your ability to be successful. Therefore, following a marketing action plan will allow your agency to achieve its growth goals.


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