How LinkedIn Features Can Help Build Your Brand

Are you keeping up with your LinkedIn account? You should be: this platform is a great professional tool that allows you to connect your brand with over 770 million professionals across the world. But aside from using it to link you up with other professionals, you can actually use it to boost your personal brand with some of the features available on it. In fact, according to Sprout Social, businesses marketing on LinkedIn generate 277% more leads on average than those engaged in Facebook marketing alone! Find out some of the features that LinkedIn has added to its platform that can help you grow your business and help you reach your business goals.

LinkedIn Learning

LinkedIn Learning is a part of the platform where you can go to get your questions answered, and where you can also develop and learn a skill relevant to your career. You can search for skills, industry trends, popular topics, and what your competitors are doing, so you can brush up on your insurance knowledge, sharpen your selling skills, and find new ways to prospect leads.

In addition, you can list your skills here, making it easier for people to look for you, so they know what you can do for them and what you are licensed in. This feature is also helpful for building connections with other insurance agents, which can bring you new prospects. 

Add Media Filesdifferent media files in different colors

Did you know you can add videos, documents, photos, and links to your profile? You can now add them to the “Featured, Education, and Experience” sections of your profile – and it’s a great idea to do so: after all, images garner over six times more engagement than text-only content. Think about the following:

  • Custom image collages (3-4 images in one post) perform very well.
  • Videos should be about 1-2 minutes long, and should capture attention within the first few seconds. Add subtitles for those watching with the sound off.
  • Live video generates 24x more comments than regular video on LinkedIn.
  • Documents, like PDFs or PowerPoints, can showcase what makes your brand unique.

Record The Pronunciation of Your Name

Got a name that has been butchered your whole life? Maybe it’s a simple name and people still manage to say it wrong? LinkedIn has added a new feature that allows you to record how to say your name in your own voice for 10 seconds. There will be a speaker icon next to your name that people can click on to hear it. 

Make Sure To:

Optimize Your Profile

LinkedIn is similar to any other social media platform: you have to optimize your profile, making sure to incorporate keywords and phrases that might be used to search for you, your product, or service. You also want to use hashtags, but remember that they are limited to a maximum of 5 per post on LinkedIn; using too many will result in the post being marked as spam. And don’t forget to link your page to your website, and share relevant content often- just make sure you know your audience. Around 60% of LinkedIn users are between 30 and 64-years-old. 

add new post written on a website
Try to post everyday to gain traction and get noticed.

Post Everyday

When building your personal brand on LinkedIn, content is key, and when you consistently post, you’ll establish your voice. Not only that, but people will be more likely to see your profile and be able to communicate with you if you’re engaging with the platform regularly. 

Do More Than Just Sell 

We get it, LinkedIn is a great place to sell yourself and your brand/business: it is a professional platform meant to showcase people’s accomplishments. But trying to sell yourself is a turn off for most, and just promoting yourself as an influencer, or promoting yourself without context will not get your noticed or get any engagement from others. Start to build connections first, then build relationships- this will get you further.

Have A Great Profile Pic & Cover Photo

When selecting your profile picture and cover photo, make sure that your profile pic includes your face and shoulders, is not pixelated, has good lighting, and shows you dressed professionally and smiling.

For your cover photo, try sticking to something professional such as your company’s logo, or something else relating to your profession. 

Customize Your Profile’s URL

URL icon

When customizing your URL on LinkedIn, use your name; if it’s already taken, consider adding your middle name. And when creating your URL, use dashes, because Google reads them and recommends them over underscores. Try to find something you’ll want to stick with: you can only change your URL once every 30 days. 

If you’re looking for more ready-to-buy leads, come to Benepath. When you work with Benepath, receiving reliable, exclusive leads is the easy part: we provide you with real-time leads through a secure process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form above, or call 866-368-0377.

You’re in a good group on LinkedIn, but now’s not the time to start selling hard

Even if you manage to join several really good and relevant groups relating to the insurance industry, or even connect with other groups whose participants may need insurance, it is not the place to start selling your services and policies right off the bat. Do not post messages that sell your services. Who wants to be regarded as the pushy insurance sales person only there to sell stuff? Additionally, most groups forbid members selling in the group.

Instead of posting material that might get you on the wrong side of group members, post relevant content about the insurance industry, helpful tips or tactics to deal with claims, how to best help an elderly policyholder find what they need and so forth. Tell stories. Help others. Reply to questions citing your own experiences in selling insurance. All those methods of communicating are relevant and still get the message across that you are an expert in your field.

Sometimes less is more, even when it comes to marketing yourself, your agency, your expertise, services and products.

Sell insurance? Only join insurance related groups, right? Wrong

Don’t just stick to your own groups. The best networking is to be had by joining other groups as well and not just those comprised of other agents, brokers, wholesalers and insurance carriers. Scout around for groups applicable to your demographic target market. For instance, small business owners who may need group insurance, or senior’s groups discussing Medicare and Medicare supplements.

Think outside the box as they say and it will become second nature for you to expand your searches for prospects into many seemingly unrelated areas and groups — because no matter what the group, everyone is bound to need insurance of some sort. And one other tip that comes in handy as well. Look for any lead names you bought from a lead generation company on LinkedIn. It’s a good way to start a conversation about other things, including insurance.

Write and post good articles on LinkedIn to increase traffic to your profile

Use of the long-form publishing platform on LinkedIn is one of the best ways to showcase your expertise and experience in the insurance industry. Make the article interesting, thought provoking, entertaining and filled with insider tips and tactics. You do not need to focus on what your products are, as readers will rightfully assume you sell insurance.

You want those who read your material to know you are intimately familiar with the ins and outs of buying insurance, know how to find what people need without a hassle, understand the latest changes in the industry and are customer service oriented to the nth degree.

In short, by sharing your knowledge you are demonstrating to others that you are an expert, don’t toot your own horn, know how to make complicated policies and concepts easy to understand and are dedicated to making sure clients and potential customers get what they need, when they need it.

Good communication is not just relevant when it comes to your insurance website

Although you may be aware that communicating with your customers and potential customers is a vital requirement on your website, you may not extend the same thought to your blog or your LinkedIn profile. Some business gurus update their profiles religiously and there is a good reason for this. Those updates make them highly visible and showcase their experiences.

If you want to be sought after and regarded as an insurance agent or broker to deal with because of your experience and expertise, make sure your contact information is detailed and clear and includes your address, a link to your website, blog and/or YouTube productions and a phone number where you can be reached. Yes, a working phone number that connects directly to you. LinkedIn is not a dating site. Your phone number is only used to do business and make a date to discuss insurance options or a group policy proposal for a small business.

If people cannot connect with you, you insurance business is not going to grow as much as it could.

What you do with the skills and endorsements section set the tone for your profile

This LinkedIn section — Skills and Endorsements — is an important one. It is the place to showcase your relevant skills, with relevant being the operative word. While it may be amazing that you can also do Reiki or build doghouses it is not relevant to selling insurance. So stick to what you know professionally on your LinkedIn profile and then reach out to ask current customers to endorse you.

Endorsement on LinkedIn is more than someone just clicking a box that says you are good at selling, public speaking or editing. It is a signal to others reading your profile that you have verified talents and others who have either worked with you directly, or know of you from others. In other words, the individuals who endorse you are also references. Treat them with care and respect. They may just send you a number of people who need insurance.

Sell insurance to businesses? Then use LinkedIn as part of your marketing strategy

The biggest part of marketing successfully is being able to connect to your precise target market and figure out who makes the decisions at the top. Your insurance marketing strategy needs to include LinkedIn because it is different from Facebook, Twitter and Instagram in that it is business centric and needs a different approach to make it work to your advantage.

First and foremost you need a professional picture for your profile. Do not use a selfie. Do not post a photo of you in a bikini. Do not post a picture of you and your pals drinking. Look professional. This milieu is different and you need to use a very professional approach not a casual one.

Take advantage of the Summary and Experience sections to write a new explanation of how you can help customers. Do not cut and paste material from your resume. Write from the heart with passion and spell out how you and your services are able to help clients and prospective customers.


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