How to Get Clients to Click Your Call-To-Action (CTA)

As an insurance agent, the success of your business is based not just on the strength of your customer service, but also on your ability to convert a lead into a client in the first place. One of the best ways to convert leads is by getting them to respond to your call-to-action, which isn’t always easy – after all, the average person gets about 88 emails a day! That’s a lot of noise to contend with, and can mean that yours might be just another email that they delete – so how do you make yourself stand out, and more importantly, how do you get leads to open your email and click on your call-to-action (CTA)?

What Is A Call-To-Action?

A call-to-action is a directive used in marketing campaigns to encourage customers or leads to visit your website or contact you. The main goal of your call-to-action is to keep potential customers, or leads, engaged and interested in your business, and clearly direct them what to do next to find out more information or to make a purchase.

A call to action can be:

  • A text link

    red subscribe button with a white bell

  • A button such as “Download Now,” “Subscribe,” or “Get More Information Here”
  • Plain text without a link

The right CTA can be extremely effective: did you know that 83-93% of post leads come from an internal CTA link? How about that emails with a CTA saw a 371% increase in clicks and a 1617% increase in sales? Those are very impressive and attractive numbers.

What Makes A Good Call-To-Action?

An effective call-to-action is interesting and engaging – after all, who wants to click on something that isn’t enticing or that doesn’t provide the answers to their questions? Here are some tips to consider when creating a killer CTA:

  1. Use strong actions wordsStart with a verb, followed by an adverb. A great example of this would be “Buy Now,” “Call Now,” or “Enter your email for a free quote.”
  2. Avoid using words that will create a negative response– Steer clear of words like “Stop” or “No.” This will scare away potential customers.
  3. Keep it short– Don’t confuse leads with a long call-to-action, instead keep it short so they understand what you are offering and the value of it. Your CTA should be between 90 and 150 characters.
  4. today only written on a yellow note
    When creating your CTA, create an urgency by using words such as today, and now.

    Go for an emotional response– Everyone loves to save money, especially when looking for an insurance plan, because let’s face it, they aren’t cheap. A great example of a CTA that evokes an emotional response might be “Click here to save $50!”

  5. Create urgency– The whole point of your call-to-action is to get a click. One way to do this is by creating a sense of urgency, which you can do by using the words “now” and “today.” Use CTAs such as “Get a free quote today!” or “Act now to lock in your discount.”
  6. Use contrasting colors to jump out at the viewer– Studies show that a red CTA button increased conversion rates by 21%, while orange increased other companies’ conversion rates by over 32.5%.
  7. Add images near the CTA– This can increase conversion rates up to 20%.

Make Sure They Can Find Your CTA

You need to think about how to make your CTA clear and effective, but you also need to think about proper placement of your CTA: according to Neil Patel, placing the CTA too early in your email or on your webpage decreases conversions by 17%. The most effective CTAs are placed after the fold, not in the beginning or the middle of a paragraph; in addition, don’t be tempted to have too many CTA buttons or links. Instead, stick to just 2 or 3 differently phrased CTAs within the email or webpage: you want to present the opportunity for them to take action, without pushing it down their throat.

Calls-to-action are important for your emails and website, because they are a great way to attract leads and convert them to clients. Just remember, after you’ve created what you feel is a compelling call-to-action, test it out! Test out the different types of CTAs, different placements, and different colors – this will ensure you find what works best for you.

How To Effectively Use Video Marketing

Did you know that YouTube is the second most-used search engine in the world? This makes sense: if you’re looking for a quick answer to a question, what better way to get it than by watching an engaging video on the subject? In fact, in a recent survey, nearly 60% of executives said that they prefer watching a video to reading a text. If that’s not enough of a reason to start using video marketing, then consider these stats: only 20% of website visitors read an entire page, but 80% watch videos from start to finish. In addition, your chances of ranking on Google goes up 50 times when a video is incorporated into your website. Now that you know why video marketing is so important, let’s look at how you can use this tool effectively.

red pie chart with 80% and 20% on each piece
Only 20% of website visitors read an entire page, but 80% watch videos from start to finish.

How To Create An Eye-Catching Video

There are many different kinds of videos that you can create, such as “Why work with our agency” videos, customer testimonial videos, videos that answer FAQs, videos that explain types of coverage, or even fun birthday and holiday videos. Before uploading a video, make sure that it is eye-catching, that it will keep the audience engaged, and that it will market your company well. Some tips to consider include:

  • Don’t make your videos too long. Videos under 2 minutes are the most effective, and most people prefer to watch a video that’s only 30 to 90 seconds long. So if you’re creating, for example, a holiday video, keep it short and sweet by choosing an animated format. On the other hand, if you want to make an explainer video with lots of detail, try breaking the information up into smaller segments. It’ll be much easier for your audience to digest the information if they are only given a little bit at a time.
  • Consistency is key. When you are building your company’s brand, you have to be consistent in creating relevant content that helps and entertains your audience. Don’t stray away from your message and start creating irrelevant content, or your audience will get confused as to what you’re selling and what your brand is all about.
  • Be yourself. If you want to engage your audience, get to the point and don’t try to force humor or emotion into your content. Content that feels forced will just make viewers want to skip over your video to find the answer they’re looking for. Simply be yourself and state what you or your insurance agency has to offer. Try recording a non-scripted video so you seem more authentic.
  • Make your video look as professional as possible. You don’t need to have a high-tech camera, you can simply use your iPhone, but make use of editing apps to make your video look as professional as possible. And always film in landscape mode! act now on a yellow diamond sign
  • Add a call to action- Make sure that you give your audience a way to contact you or your agency. You can add a link to your website or phone number where they can reach you.

How to Market Your Videos

Once you feel comfortable with creating videos, it’s time to focus on how to get your videos seen. Try marketing your videos through:

  • SEO linking – When uploading your videos on YouTube, add tags, an appealing thumbnail, and a compelling title and description. Make sure your agency’s name is in the title whenever possible.
  • Email – Include your videos in your email newsletter: when videos are included in emails, click-through rates increase by 200-300% and opt-out rates decline by 75%.
  • Scheduling sites– Use a social media scheduling site to make sure you post videos on a regular basis.
  • Social media– Run a video campaign on Facebook, LinkedIn, Instagram, or Twitter, so that viewers are more likely to share and spread the word about your business and what you have to offer. Keep your video at the top of your Twitter feed so that it doesn’t get lost among your new tweets.

    people with laptops and connecting, forming of a network
    Participate in online communities with the same interests as your business.
  • YouTube– Post your video on YouTube to get it out there, to allow people to share it with others, and to allow them to comment and ask questions.
  • Groups with common interests – Target online communities with the same interests as your business. Participate in conversations or discussions while sharing your video on social media sites such as Facebook or Reddit.

Posting videos is a great way to market yourself and your business. By promoting yourself online you’ll be visible to a wider audience of possible customers. Effective video marketing opens up your business to endless possibilities, and will allow you to stay one step ahead of the game – and your competitors.

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